age speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal.

In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns.

Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised.

Timestamps:

00:29 - Introducing Dmitrii Kustov

03:16 - How Dmitrii evaluates clients at Regex SEO

05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings

08:18 - User experience and SEO

10:30 - How to improve your core web vitals and Pagespeed Insights score

13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000

19:35 - Should marketers obsess over bounce rate? What is a good bounce rate?

24:16 - More tips to optimize your page speed and reduce bounce rate

30:46 - How your hosting plan affects page speed

33:16 - Dmitrii's favorite SEO tools