Explain what you understood by the term ‘marketing plan’? Marketing plan is that part of the business plan which focuses on the strategies to be followed by the entrepreneur to operate and complete the marketing. It basically contains the details of the following. - The current position in the market: In this part of the marketing plan the following details are provided. - Brief history of the market place - The strengths and weaknesses of the business in the market. - Risks and opportunities - Future direction: This section covers the goals and objectives of the enterprise to be achieved in the next 1 year. - Plan to reach the goals: This section covers - The strategies to be executed to reach the goals. - Time frame to achieve the goals - Delegation of the responsibilities to various personnel to take the ownership and monitor the progress. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/entrepreneurial-planning/