Inbound Marketing refers to a process that helps to attract customers by developing valuable content and customized experiences. Inbound Marketing is a strategy that puts its onus on visibility to create brand awareness and build connections Inbound Marketing vs Outbound Marketing Inbound marketing                                         Outbound Marketing Value-driven approach                                    Promotional approach Pulls the interested readers in                       Pushes the message at everyone More interaction with audiences               Audience often ignores the message Focus is on brand                                            Focus is on an add-on to other pages Specific messages are relayed                        Broad and complex messages The audience becomes leads                         Disrupts content Solves consumer’s needs                              Aim is to sell products Owned media                                                Paid media See in eBooks, blogs, See in Billboards, TV ads, websites SERP Telemarketing, magazines Inbound Marketing Strategies 1. SEO and PPC 2. Print Media / Books 3. Thought Leadership 4. Blogging 5. Opt-in Email Lists 6. Public and Press Relations 7. Influencer Outreach 8. Community Building 9. Sponsoring 10. Earned Social Media Benefits of Inbound Marketing - Targeting appropriate prospects in the right place and creating standard traffics. - Building trust and long-lasting relationship by providing useful information to the customers. - Avoids dependency on a single channel and thus minimizes the associated risk. Example: Tesla 1. Optimized customer experience 2. Creating a strong referral program 3. Using the social media of its CEO 4. Transparency and honesty This video is on Inbound Marketing and it has the following sub-topics. Time Stamps 0:00 Introduction 00:20 Definition of Inbound Marketing 00:36 What is Inbound Marketing? 01:07 Inbound Marketing vs. Outbound Marketing 02:54 Inbound Marketing Strategies 03:22 Benefits of Inbound Marketing 04:10