Top 12 Social Media Marketing Skills You Need in 2021

By Nikita DuggalLast updated on Jul 12, 202160978

The demand for social media skills and social media marketing pros is growing exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall behind and lose out to competitors. 

Over 2.45 billion population is using Facebook, with millions also using social media platforms like Instagram and Twitter, and 1 billion users on YouTube, it’s obvious that ignoring social media skills will lead to lost opportunities for revenue and brand building. This makes social media marketing skills critically important. If you’re considering a job in social media marketing, or you need to add social media skills to your repertoire as a digital marketer, a certification is an excellent way to get a solid foundation in the field. In addition to the skills you can learn through a certification program, however, there are other skills you must have to succeed in the marketing arena. 

Here is the list of the top 12 social media marketing skills that you need to ace your career:

1. Excellent Communication
2. Creativity 
3. Writing Ability
4. Content Curation 
5. Project Management
6. Aptitude to Learn
7. Marketing 
8. Flexibility
9. Strategic Thinking
10. Relationship Building 
11. Community Management 
12. Analytical Skills 

Next up, we will discuss all of these skills in detail, from what they exactly mean to how to learn them!

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