Today is the day Growth Marketing Today releases its 100th episode. It’s only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term “growth hacking” in 2010, there’s been a lot of misconception about that term.

Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers.com as the Director of Engagement and Analytics. He also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He’s currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.

In episode 100, you’ll learn:

1. The difference between traditional marketing and growth hacking
2. How to build a growth team from the ground up
3. Common mistakes when startups make when it comes to growth (and how you can avoid it)