Marketing can sometimes feel like climbing a mountain – we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business.

In episode 102, you’ll learn:

1. What is customer marketing and what does it look like at Sprout Social?
2. What are the KPIs for Sprout Social’s customer marketing team?
3. What are some unscalable things they’ve done to reduce churn?