Marketing mix of Toyota Innova

January 12, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

The marketing mix of Toyota Innova discusses the product marketing mix of the curved designed car – Innova from the house of Toyota. The 4p’s of Toyota Innova are as follows.

Table of Contents

Product in the Marketing mix of Toyota Innova

Toyota Innova has an accommodation capacity for 8 people. The Innova differs from the straight designs of Tata Sumo and Qualis and is instead more of a curved design. The interior of this car are designed keeping comfort in mind with spacious interiors. Exterior of the car too includes fog lamps, rear lamps, 3D grill etc. Safety has been given special attention in Toyota Innova with several measures in place. It is available in both the Petrol as well as the diesel model and is also available in 5-6 different colors.

Price in the Marketing mix of Toyota Innova

Toyota Innova is priced somewhere at 8-12 lacs. It has strong competitors like Tata sumo and Qualis which are in the lower range (6-8 lacs) and now Mahindra Xylo. Thus the pricing is definitely competitive with the extra features and comfort which Toyota Innova has at its disposal.

Place in the marketing mix of Toyota Innova

Toyota Innova is available for distribution across the country through its dealership network and retail outlets.

Promotions in the Marketing mix of Toyota Innova

The brand ambassador of Toyota Innova was none other than Aamir Khan, probably one of the most effective brand ambassadors in India. With his diverse style, Aamir Khan promoted Innova mainly for its spacious interior. Below are 2 ads of Toyota Innova each of which show Aamir bringing in various people in his Innova, travelling, working and living life in his Innova.

This was the Marketing Mix of Toyota Innova