Emotional Labor - Meaning, Origins, Examples and Managing Emotional Labor (Management 79)

Marketing91
Youtube
Related Topic
:- Business development

Emotional labor is the process of putting excessive energy into dealing with an emotionally and mentally difficult situation. Emotional labor also refers to the managing of expressions and feelings during interactions with customers, colleagues, superiors, etc. in a workplace. What is Emotional Labor? Jobs that demand emotional labor are the ones that need - Face-to-face or voice interaction - Emotional control over the employee's activities - Induce specific emotions in another person Example 1. In jobs where employees have to provide service 2. Public-facing front-line jobs 3. Indirect interaction job with clients, patients, and customers 4. Business organization while dealing with colleagues and supervisors 5. Public administration 6. Medical care 7. Hospitality 8. Foodservice 9. Media 10. Social service Careers Affected by Emotional labor - Nursing - Cashiers - Counsellors - Secretaries - Restaurant worker - Bill collectors Surface and Deep Acting Emotional labor is divided into 1. Surface Acting Occurs when an employee has to portray sentiments of the job demand without altering how he feels 2. Deep Acting Occurs when an employee has to portray sentiments of the job demand by altering and making adjustments in his true feelings Example - Employees can cheer themselves before a task with Deep Acting to cope with job demands like a teacher on the first day - Employees dealing with upset customers can take the help of Surface Acting for instance in a retail outlet What are the Consequences of Emotional labor? - Requires effort and can prove emotionally and physically exhausting - This exhaustion results in an adverse impact on health - Lead to low performances and burnout - An individual starts feeling a fraud and unreal - After-effects include increased alcohol consumption and lack of proper sleep How to Manage Emotional labor? - Identify the efforts of other people - Fairness - Do not bottle sentiments - Look after yourself This video is on Emotional Labor and it has the following sub-topics. Time Stamps 0:00 Introduction 00:20 What is Emotional Labor? 01:13 Emotional Labour Example 01:53 Origin of the Term “Emotional Labor” 03:00 Careers affected by Emotional Labor 03:24 Surface and Deep Acting 04:07 Surface and Deep Acting Example 04:37 What are the consequences of Emotional Labor? 05:12 How to manage Emotional Labor? 

Comments