Brand Jingle refers to the short tune, lyrics, or musical message used by an organization as a part of its promotional campaign or any other commercial use Brand Jingle is the unique element of a brand that stays in the minds of a customer as it is easy to recall and associate with a product or company Advantages of Jingles 1. Helps in creating and improving positive brand awareness. 2. Jingles can be repeated frequently in entertaining ways. 3. Some jingles are so memorable that they are automatically repeated and sung by the customers. 4. Jingles serve as a foundation for advertising campaigns. 5. There is a timeless quality attached to it that remains with customers forever. 6. A good jingle stays in the head for a long time creating nostalgia for the associated product or brand. 7. It is one of the cost-effective ways of advertising and creating awareness. 8. Encourages mouth-of-word publicity. Examples - McDonald's "I'm Lovin' It" (2003) Pusha T and Justin Timberlake were the creator and singers respectively of the jingle "I'm Lovin' It" in 2003. The company released five commercials featuring the jingle and increased its sales by 11% in that year. Kit Kat "Give Me a Break" (1986) - "Give Me a Break" was written by Ken Shulman and since that day the memorable jingle has been associated with Kit Kat and stayed permanently in consumer minds. Oscar Mayer "I Wish I Was an Oscar Mayer Weiner" (1965) - "I Wish I Was an Oscar Mayer Weiner" was written in 1962 and has been used by Oscar Mayer routinely until the year 2010 because of its high popularity. Subway "Five Dollar Foot Long" (2008) - The best part of the jingle "Five Dollar Foot Long" was its simplicity that managed to hook the audience easily. Examples of Jingles 1. Kingfisher – “Ooh La Lala Le O” 2. Hutch – “You and I“ 3. Empire - “800 Number“ This video is on Brand Jingle and it has the following sub-topics. Time Stamps 0:00 Introduction 00:36 Advantages of Jingles 00:41 Brand Awareness 00:46 Repetition 00:54 Memorable 01:03 Timeless 01:09 Nostalgia 01:17 Cost-Effective 01:31 Word of Mouth publicity 01:45 Examples - McDonald's "I'm Lovin' It" (2003) 02:12 Kit Kat "Give Me a Break" (1986) 02:37 Oscar Mayer "I Wish I Was an Oscar Mayer Weiner" (1965) 03:01 Subway "Five Dollar Foot Long" (2008) 03:20 Examples of Jingles