We are in the 21st century, the digital age, where the emergence of digital marketing as opposed to the traditional forms of marketing is clearly visible. With Internet usage by consumers surging and digitalisation of businesses becoming a necessity, digital marketing has become unavoidable. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialisation for its popularity in the world of the Internet. So now I am going to tell you the top 5 reasons of why you should choose a career in Digital Marketing and how it can be rewarding for your career. Job security: Digital Marketing is one of the very few industries that has not suffered because of the Covid-19 pandemic for obvious reasons. With everything closed and people being stuck at homes, every business had to make changes in their marketing strategies. Digital Marketing was the only way to retain existing customers and maybe, make new ones. With rules like Social Distancing coming into the picture, people started choosing online stores over malls and local shops. Digital Marketing has been a growing industry for some years now, but this pandemic has pushed it to a whole new level. When a person is looking for a job, they also search for job security. Hence, they would often go to an evolving industry which may not go through a possible emergency shutdown. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression? Highly in demand: Today, all generations — from Gen Z, millennials, and elders — are online 24X7 and to attract them, businesses use digital media as a source of communication. Every company- small or big is constantly seeking professionals who can creatively represent its brand across various social media platforms and engage its potential and actual customers over the Internet and other digital means. Give wings to your creativity: Digital marketing is a very creative discipline. Unlike many technical professional fields, digital marketing provides an opportunity for many creative people. There are jobs in writing, designing and audio and video production. Plus, developing marketing strategies, solving problems and finding ways to engage audiences require creative solutions as well. That means you are never going to get bored in your worklife. That is what we all look for , right? Earnings: Digital marketing jobs are in demand and so, there is a lot of opportunity for you to negotiate your remuneration. One of the best things about digital marketing is that you do not have to be in-house to work. You can also work as a freelancer or remotely. If you have the experience or the skill and if you can show your achievements, then you can negotiate and get your desired salary in this field. Work in a diverse environment – You’re always going to find something new to do in this field - and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work. Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary. #digitalmarketingcareer #howtoenterdigitalmarketing #freshersworld ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.