THE IMPORTANCE OF MOBILE-FRIENDLY WEBSITES FOR B2B

Each year business people are spending an increasing amount of time pouring over their smartphones and tablets. Many of the B2B websites that they visit, still aren’t set up to account for the varying screen sizes, or the load time challenges that these devices present.

Business-to-business websites have been a bit slow to catch up to consumer websites. If your company has been putting this off –- here are the important reasons why this year is THE year for your business website to become mobile-friendly.

Every year, a greater percentage of B2B decision-makers are using mobile devices. In fact, B2B ymobile usage is intensifying throughout the entire B2B buy cycle.

Here are some other important facts to consider:

• 77% of executive B2B decision-makers use their smartphones to research a product or service for their business.
• 49% of B2B business-to-business buyers use their mobile devices for pre-purchase research.
• 60% of B2B marketers consider mobile as a “crucial enabler” and conduit of their overall sales.
• 52% of B2B customers use their smartphones to research B2B products for their business.

Given these stats, it’s surprising to know that many business websites are still not mobile-friendly, even though Google announced its “Mobile Friendly Update” back in April 2015.

It’s important that businesses apply Mobile SEO to their websites. Mobile optimization takes a careful look at website design and layout, website structure, and page speed to ensure sure that the website is not unintentionally turning mobile visitors away. Research has shown that 57 percent of mobile users quickly leave websites that take more than three seconds to load.

Don’t risk having your website abandoned by prospective clients, or penalized by the search engines – just because it’s not responsive (mobile-friendly). Your business will greatly benefit by having a website that is fast, easy to view, and easy to navigate using any of the popular mobile devices that your clients and prospects are using.

Correctly-designed and programmed websites that have been optimized for mobile devices, are “responsive” meaning, their layout will adjust to the size of the device that displays the website – whether it be a 4” x 6” small screen, or a 50” wide-screen monitor.

If you’re unsure about the state of your current website, do this quick mobile-friendly health check:

Pick up your smartphone, type in your website, and ask yourself the following questions:

• Can it load in less than three seconds?
• Is the content easy to read as-is?
• Is it easy to navigate?
• Is it easy to identify the call-to-action?
• Does it provide a good experience for visitors?

If you want to make your website mobile-friendlier, or if you want a new mobile-friendly website, then please call upon us. We have been building websites for over 20 years, and we have been making websites mobile-friendly since mobile-surfing became popular.

Conclusion:

If you’ve been asking yourself if this is the year to finally make your business website mobile-friendly website, the answer, obviously, is a resounding YES! Making your website mobile-friendly will without a doubt, raise your website’s positions in the search engines, improve your website’s traffic and conversions, raise your revenues and profits.

If you are apprehensive about your website, we have a solution to calm your nerves: We are offering a special “Mobile-Compatibility/Smart Phone Traffic Report” – created just for your website – so that you can discover the answers to these burning questions:

“How much smart phone traffic does my website receive?”

“How mobile-friendly is my website?