Wholesaling refers to bulk buying at a discounted price from a manufacturer and selling it to a retailer at a higher price to resell or redistribute Wholesaling is a distribution channel function that involves a single product, a product category, or an assortment of products. Types of Wholesaler A merchant Wholesaler refers to an intermediary who purchases goods from a manufacturer and sells them to third parties like businesses, retailers, and even other wholesalers. Full-service wholesalers Full-service wholesalers provide a broad range of services for the customers and handle large sales volumes. Their services include delivering goods, supplying credit, handling warehouses, and keeping a stock of inventories. Limited-Service wholesalers Limited-Service wholesalers refer to the wholesalers who stockpile the product and work from a warehouse where customers can pay cash and purchase goods directly. Brokers and Agents Brokers and Agents refer to wholesalers who have the manufacturer of a product on one side and buyer of that commodity on the other side. He works to make a deal between both parties so that he can earn a commission. Branches and Mini Offices A company sometimes sells its products from its Branches and Mini Offices. Specialized wholesalers Specialized wholesalers refer to the wholesalers who deal in specific and unique items. Example 1 - McLane McLane deals in non-food and grocery items to discount retailers, convenience stores, drug stores, etc. Example 2 - Alibaba.com Alibaba.com is the leading portal for wholesale trade on a global scale with millions of products in more than forty major categories. Example 3 - Walmart’s Wholesale Business Model in India Walmart’s Wholesale Business Model in India is a B2B e-commerce platform offering innumerable products to the customers Example 4 - Metro Cash & Carry Model in India Metro Cash & Carry Model in India is a wholesale business where business customers select the items they require and purchase them in bulk. This video is on Wholesaling and it has the following sub-topics. Time Stamps 0:00 Introduction 00:40 Wholesaling Introduction 01:08 Types of Wholesalers 01:10 Merchant Wholesalers 01:25 Full-service wholesalers Retail wholesalers 01:40 Limited-Service wholesalers 01:55 Brokers and Agents 02:16 Branches and Mini Offices 02:29 Specialised wholesalers 02:51 Example 1 McLane 04:21 Example 2 Alibaba.com 05:09 Example 3 Walmart’s Wholesale Business Model in India 05:57 Example 4 Metro Cash & Carry Model in india