Subliminal Advertising refers to the technique of hitting the unconscious intellect at the right time, right way, and right place. Subliminal Advertising is usually an audio-visual or a visual message that encourages the viewer to see a product in a specific way What is Subliminal Advertising? Subliminal Advertising is used to convince the viewer. In advertising, audible and optical stimuli in the form of words and images are placed in commercials, songs, jingles and other forms of advertisement in such a way that they cannot be detected by the conscious mind. The length of the word or image is less than .003 seconds and it has the power to make a direct impact even in such a less time-frame. Is Subliminal Advertising Effective? - Subliminal Advertising works when a viewer is already motivated to choose that option or pursue the goal - It is simply used to highlight a message or convey a completely different message - Subliminal Advertising helps the viewer to think about something that he normally would not do - The objective of subliminal Advertising is to be effective and not overpower a person’s mind Examples 1. KFC 2. Burger King 3. Wendy’s 4. FedEx 5. SFX Magazine 6. Toblerone 7. Pepsi vs Coke This video is on Subliminal Advertising and it has the following sub-topics. Time Stamps 0:00 Introduction 00:22 Definition of Subliminal Advertising 00:38 What is Subliminal Advertising? 01:42 Is Subliminal Advertising effective? 02:06 Subliminal Advertising Examples 02:10 KFC’s Dollar Snacker 02:27 Burger King 02:54 Wendy’s 03:10 FedEx 03:24 SFX Magazine 03:38 Toblerone 03:58 Pepsi Vs. Coke