What is Outreach Marketing? Concept explained with Examples

May 27, 2019 By Hitesh Bhasin Tagged With: SEO

It has been said a number of times in many places that digital marketing options such as social media advertising are an epitope that can actually bring out great results for your brand. But is it so in real terms?

Have you not been spending hours in creating great content and then investing your lots of precious time and effort in sharing those content on different social media, tagging different groups and then resharing them each time, and actually getting no results? This is not a story that you only have; rather there are so many individuals who face such situations these days.

This happens because the competition has risen to a new level and competitors have also turned out to be quite smart now. There are so many individuals who are highly skilled and talented in this section and are able to dethrone many of the experts in the field. Also, there are so many business hunks who hire special experts to create contents and make use of strategies of marketing campaigns.

Also, when you are a part of such a field where competition is extremely high, it becomes quite difficult to survive in the area. This is the reason; a high number of people are also making use of outreach marketing. Before you know about the reasons for using such a marketing campaign, it is important to know what is outreach marketing and getting a basic concept of it.

First thing first, outreach marketing can be understood as strategies used to reach out to the right people at the very right time, so your brand story, products, and services can reach to the most relevant audiences who are also your potential customers.

Table of Contents

What is Outreach Marketing?

Outreach Marketing is a method where the content is pitched to some other influential person or site that can in return help in promoting the content and bringing traffic on it.

Thus, it can be said that outreach marketing is a process that includes searching of such sites or sources that have the same interest as yours and then reaching out to them in order to promote the contents. This is the reason outreach marketing is also known as influencer marketing.

As per research is done, it was found that as many as 83% of the audience believes in products that have been recommended to them by their peers or any high ranking sites.

Very few of the viewers actually trust on advertisements in actuality. This is the reason outreach marketing has become one of the best tricks these days to draw in traffic.

You can reach out to a website that already has high traffic.

When such sites with such high traffic recommend your site, there are high chances that the traffic on their site also wishes to have a look at your site. Of course, you need to put in more effort in creating some great contents so that after the audience has come up to your site on recommendation, they can get exactly what they have expected and can get converted into potential customers of your site.

Let us now have a look at some of the best techniques of Outreach Marketing that will help you use result driven strategies for your brand-

Some Effective Outreach Marketing Strategies

Try to experiment with new verticals and try to promote your brand in front of new consumers. By using analytics you can know if that vertical is going to be productive for you or not.

Organizing influencer event is again a very productive strategy of outreach marketing. Your event should appeal to your influencers, so they can promote your products and services in their network

Write blog posts about your journey, your rough times, good time, how you processed your endeavor and so on. You need to come up with your authentic story. Sharing your mistakes and talking about the times when you were struggling help you develop an emotional connection with your audiences

Despite being in a campaign mode, try to opt strategies that organically promote your brand and services. Having passionate influencers to promote your brand would for sure help you in widening your reach

Building a genuine relationship and having a clear goal for outreach marketing will help you widen your reach in front of your target audiences. You should also try to find out the right platforms that your partners, peers, and audiences use.

Outreach marketing is the new strategy that many of the business houses and marketing companies are coming up with recently. When you have known that what is outreach marketing; it becomes equally important to know about the various advantages and the disadvantages of the outreach marketing so that you can have a check carefully while making use of it for your purpose.

Advantages of Outreach Marketing

1) Reaching The Correct Audience

The main aim for any brand or company is to get in touch with the right audiences so that your a higher number of conversions can be achieved. This can be exactly done with the help of outreach marketing. You will be getting in touch with an influencer who has the same interest such as you and hence you will be exposed to the audiences who have shown interest in the influencer.

For example, if you have a beauty cream brand, you will try to seek a recommendation from a site that has contents about beauty tips and so on. The site may have a massive lot of audiences who visit the site regularly to see new updates. When the audience of the site notices your content, and if they find it to be interesting, they will also wish to visit your site to have a check at your product. Hence, this navigates a number of audiences in a similar way from the influencer site to your website, and your traffic keeps on increasing

2) Fast Effect

Often when you run campaigns such as social media marketing or other advertisement campaigns, you may need to have patience as it may take quite some time to show up results. But when you are looking out for outreach marketing, you can have a chance of noticing faster results. This is because you are exposing your content to a site that has so much traffic and also the interest of the influencer matches with your brand.

But also you need to make sure that you have created a content that is highly informative and also something that can engage the audiences. The influencer site will offer you a platform to put up your content, but you need to make use of your skills to make the content engaging and interesting so that it is liked by the audiences and hence traffic can be generated on your site.

3) Effective Enough

It is often said that outreach marketing starts when usual marketing tricks come to an end. This is quite a true statement because if everything goes right, you can actually see some great results. You can put up your content on many such influential sites, and you can start getting traffic from all those sites. Of course, you will have a significant number of traffic on your site.

You can retarget these viewers on your website to provide them with personalized ads that can help them get converted into potential customers. With the right kind of outreach marketing strategy, you can generate more leads and conversions for your business in the most effective manner possible.

In addition to these fantastic advantages of outreach marketing, there are many of the disadvantages that you need to be aware of. Now, we will be taking you into those downsides-

Disadvantages of Outreach Marketing

1) Wrong Selection Can Lead To A Waste

The most important and first disadvantage of the marketing technique is that if you go wrong in any of the single steps, you will not get results from it. For example, if you are selected the wrong influencer, the traffic will not get interested in your content because your genre of material may be out of the interest list of the audiences on the critical site.

Similarly, if you put up an illegal content, the customers may not find it interesting, and hence they will not read the entire content and of course, will not land up to your website. So, while picking up a medium to optimize your outreach in front of your audiences, you need to be very clear about the things that you are going to share with your audiences.

2) Time Consuming

It is not that easy to get across the right influencer. You need to search for various sites that are of your interest zone, have good traffic and at the same time are accepting such request of offering recommendations. After you have got a list of such sites, you need to send a request to them and need to wait for an approval. The sites usually check your site and then decide whether they can recommend you or not.

All these do not end up here. There are a number of things that you need to maintain while you are putting up your contents on the site. You need to take care of the right content creation rules so that your content can attract viewers, and also you need to follow the rules and conditions of the site. The influencer sites set a number of rules about the writing of the contents so that the site can maintain its SEO ranking. Also, there are a number of submission rules that also needs to be kept.

3) Cost Intensive

If you are someone aware of the ways and procedures of such outreach marketing, it can be a great thing for you. This is because today maximum of the companies and brands are either not professionals in outreach marketing or do not have that much time and patience to invest in such a marketing campaign. In this case, the maximum of the times, they tend to hire an expert who can take care of all the activities.

As outreach marketing is known to be one of the most effective strategies of getting traffic, such experts are someone who invests their best skills and lots of time to provide you the best results. In return, they actually charge a high amount of fee. This makes the process of outreach marketing a bit expensive if you are not handling it all by yourself.

Conclusion

Knowing what is outreach marketing and understanding how it works is just not enough. You also need to know in depth about its advantages and disadvantages so that you can take a proper decision whether it is the right time for you to make use of the outreach marketing strategy or not.

There is no doubt in the fact that it is highly effective, but you need to understand the fact that it requires a lot of attention and precision to get the best results out of it.

With the right use of Outreach Marketing, you can easily optimize the reach of your brand in front of the most relevant audiences that will ultimately help you in increasing your leads, conversions, and sales.

So, how are you going to use Outreach Marketing for your business? Do let us know about the techniques that you use to promote your brand in the comments below.

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.