Expert-Driven Social Media Marketing Resume Example Guide

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Angela Carrera

+359 88 888 8888

help@enhancv.com

linkedin.com/in/__NAME__

Vancouver, BC

EXPERIENCE

Marketing and Social Media SpecialistRenner-Kub2018 - ONGOING

Vancouver, BC

Renner-Kub is an artificial intelligence company with a focus on proprietary computer vision technology.

Wrote external copy and increased web traffic by 40% through social media and e-mail campaigns

Gained +7K followers on IG account

Created combined online community of more than 100,000 followers

Social Media SpecialistGrimes2016 - 2018

Vancouver, BC

A global civil society organization leading the fight against corruption.

Coordinated social media strategy development and execution across channels for community growth, engagement, and advocacy

Exceeded lead generation goals by 400% (6,000 new leads)

Created compelling outbound email marketing campaigns, consistently achieving a 35% open rate

Social Media SpecialistTorphy2014 - 2016

Vancouver, BC

A top BC digital marketing agency.

Reached 17% increase in user retention through social media engagement

Increased traffic +80% through community building

Generated over 30K email clicks

Managed and Promoted 100+ videos on the Torphy Youtube channel

Social Media SpecialistRolfson2010 - 2014

Vancouver, BC

A higher education institution located in Boca Raton, Florida with five other satellite campuses spanning across the South Florida area.

Handled 100+ customer's issues online

Interacted with The Color Run's 3M+ subscribers daily

CERTIFICATION

Digital and Social Copywriting The Communications Council, 2015

Social Media Marketing CertificationHootsuite, 2016

Google Analytics CertificationGA Academy, 2016

Twitter Flight School Social Media CertificationTwitter, 2016

ACHIEVEMENTS

Leadership Eau Claire

Class of 2015-16

Bronze Medal, Ski Jumping

Junior Olympics, 2005

EDUCATION

MA in MarketingThe University of British Columbia2014 - 2016

Vancouver, BC

BA in CommunicationsMcGill University2006 - 2010

Montreal, Quebec

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Example Social Media Marketing Resume - Browse more resume templates and build a stand-out resume

Volen Vulkov

8 minute read

Updated on 2021-04-21

Table of contents

Talk to enough people who hire social media specialists and you’ll begin to notice a pattern. There’s a lot of:

“I never hire someone unless they…”

and

“I only hire people who…”

So if you’re having trouble getting hired as a social media specialist, chances are you’re falling into one of these traps.

For example:

“In my experience, employers like to hire well-rounded social media candidates, so it’s also important to highlight your writing and design skills. At the same time, pursuing a degree that focuses on writing or communications is key.”

- Amy Newton, senior social media manager, Ignite Visibility

Luckily for you, we’ve analyzed thousands of social media specialist resume examples and spoken to hiring managers to uncover all of the potential pitfalls for you.

This guide will walk you through all of the steps of making the best social media specialist resume.

This guide will teach you:

 What resume traps you need to avoid

 What hiring manager expect to see in your resume header

 How to write a compelling professional summary

 How to frame your experience around the top hiring criteria for social media specialists

Looking for related resumes?

• Social Media Coordinator Resume Examples
• Social Media Intern Resume Examples
• Social Media Manager Resume Examples
• Social Media Specialist Resume Examples
• Brand Manager Resume Examples
• PR Specialist Resume Examples

How to write a social media marketing specialist resume

This process starts with choosing your format.

There are two ways to go about this. If you have years of formal work experience as a social media specialist, a reverse-chronological layout is best. This puts your work experience front and center, which is where your greatest accomplishments will be.

On the other hand, if you’re a more junior social media specialist or if most of your work experience is in various side projects, a hybrid layout is best. This emphasizes your skills and the projects you’ve done.

The top social media specialist resume sections

1. A resume header with links to social media profiles
2. A short professional summary
3. An experience section
4. A dedicated section for side or passion projects
5. A skills section with metrics to back them up
6. Certifications
7. (sometimes) an education section

You’re probably underestimating the importance of your resume header

Here’s the first trap that’s easy to fall into. Leave your personal and professional profile links off your resume header and you can go straight to the reject pile.

“Aspiring social media marketers must include their professional and personal social networking links on their resume. A potential employer will find them anyway, so including them shows savvy and initiative.”

- Damien Basile, founder of an eponymous digital media agency

This advice came up over and over again when talking to people who hire social media specialists, so we can’t emphasize it enough.

Your resume header is also a great place to include one or two key certifications you might have (if you have more than that you can put them in their own section). Here are two examples to show what this looks like in practice:

ALLISON HANLEY

LinkedIn & Twitter Certified Social Media Specialist

+359 88 888 8888

help@enhancv.com

LinkedIn.com/allisonhanley44, Twitter.com/allisonhanley44

Alexandria, VA