Top A/B Testing Tools to Increase the Conversion Rate in the Website

Whenever you are building up a new website, and you want to launch it, what is the main aim of your website?

Well, it would be how to get more and more visitors to increase the number of clicks that you get on your website.

Indeed, it remains a mystery to the people who create the website that- Whether people would appreciate the site that they created and click it, or it will just get avoided all the time. A/B Testing Tools can be hugely beneficial in all such scenarios.

For knowing whether people will like the website that you built or not, several methods can be used. Such methods or tests are known as A/B Testing.

They are some of the greatest inventions so far. This process is a split-testing one, and you will be able to make sure that the website optimization is at its fullest.

A/B testing is a process that can be used for the comparison of two web pages that will help people in deciding which one will be better for the audience. The entire process works with the analysis of websites and data that is provided to the tools.

What are these tools that we are talking about? Well, that is what we are going to talk about today.

Table of Contents

• • Unbounce
  • Optimizely
  • VWO
  • Zoho PageSense
  • Five Second Test
  • Google Analytics Experiments
  • Maxymiser
  • A/Bingo
  • Kissmetrics

Some of the Best A/B Testing Tools For You

Here we have some of the best tools that can be used for A/B testing. Choose from the best tools that are provided to you-

1) Unbounce

This is one of the top-rated A/B Testing tools with the help of which, you will be able to test the landing pages before you publish them after building.

You won’t even require any HTML experience as well for using this particular tool. It is very user-friendly and easy to use. The tool helps you tweak any aspect of the webpage that you have.

Also, the drag and drop feature that is provided can be great for dragging elements and dropping them anywhere on your webpage. Doesn’t that seem like a fantastic tool to use?

2) Optimizely

This is another one of the famous and straightforward A/B testing tools that are used by thousands of people to test their web pages.

The data that is provided in the tool will analyze it and transform it right into a particular report that is crystal clear and very easy to understand.

One of the best things about the tool is that it will very easily integrate with different other testing tools that are meant for A/B testing of the web pages.

Another thing that we love about the Optimizely tool is that it will very quickly make the data flow efficient and straightforward to read. This one also offers visitor Segmentation.

Related: What Is A/B Testing? Understanding A/B Testing In A Better Way

3) VWO

Here we have an example of another great tool that can be used for A/B testing. If you want to change the images, buttons, or headlines on your webpage, and make it a bit variable for easy testing, this is the tool that you need to use.

Also, it makes it very easy to check the clicks, signups, and other essential details on the website as well.

So, you will be getting real-time results and data for analysis. Not just that but it is also effortless to create campaigns, as it does not take much time in that as well.

You will also get a chance to re-create things in case you make any mistakes. We do not see why people wouldn’t want to use VWO for testing their web pages.

4) Zoho PageSense

When you need a specific tool with the feature of the visual editor, then the Zoho PageSense is the one that you should be going for. This particular feature in the tool will allow the users to make different variations in the tests.

Also, you won’t even have to make changes in the code as well. So, it will increase the functionality of the website. You can track and target the type of audience that you want.

Also, running tests that work on applications with single pages do not require any form of extra configuration. There are some other tools included in here as well, such as funnel analysis, form analysis, heat map, goals, and so much more.

Related: Conversion Tips that Online Businesses should always Follow

5) Five Second Test

When we talk about the Five Second Test, the only thing that comes to mind is the ease of tweaking the landing pages that you get with it.

So, one thing is for sure that you can make some amazing changes to the landing page of the website that is easily the most important thing. Also, you can create a proper call to actions as well, and that is done by analyzing the different essential design elements.

For proper communication of the message that you want to share with your website, this tool is the perfect option for that. Users will be able to choose the different responses and a lot more in here.

6) Google Analytics Experiments

This is a total platform in itself of A/B testing, and you will be able to use the multi-armed bandit method of Google to make sure that the experiment is successful.

Haven’t heard of it yet? Well, this method will allow the user to make sure that their tests are split up in 10 different versions for a single page.

So, you will be able to compare many different web pages at the same time to find out more about the performance of each webpage. All of that is pretty amazing and beneficial for sure.

7) Maxymiser

This particular A/B Testing tool that is a product of Oracle will provide you with everything that you need from an efficient A/B testing platform.

Talking about the features, you will be able to optimize the online experience, increase your revenue, and also you will be able to improve the conversions as well. With the help of detailed analytics, the users will be able to decide what and when to take action.

The A/B tests are very simple to take, and the results are beautiful campaigns.

Related: Conversion Rate Optimization: Meaning, Important Feature & Tips for CRO

8) A/Bingo

This one is a Ruby on Rails’ A/B testing tools that can be used as a plugin. You can use this one to test the display of behavioral inclinations of audiences utilizing only one line of code.

You can use this one to quantify any campaign, test for factual centrality and is amazingly quick, which means it is never going to influence the page stack times or server loading speed negatively.

This one does not need any setup or configuration, as the A/B tests are characterized in code.

All A/B tests in A/Bingo are characterized in controllers, and it additionally takes into account multivariate testing by offering you the capacity to fabricate your dashboard or utilize the default one provided to you to see the aftereffects of your tests.

As one of the best A/B Testing Tools, this one is easy to set up and straightforward to install the plugin. You can easily make the required tables, configure cache, and perform other tasks concerning result-driven A/B Testing.

9) Kissmetrics

As one of the most popular A/B Testing Tools, this one helps in improving online marketing campaigns. With its reports, you can know whether the change indeed offered you the outcome that you had expected.

Additionally, it underpins a combination with other A/B testing tools. This one is a great analytics tool as well that helps users measure the effectiveness of their campaigns in generating consistency and assuring consistency rates.

It has a JavaScript library that gives the capacity to enable you to set up your A/B test that comprises noteworthy highlights.

Besides, you can likewise incorporate KISSmetrics into your in-house testing code or coordinate it with other A/B testing tools with great ease.

With Kissmetrics, you likewise can track two unique page structures, not merely changes in individual components just by utilizing a one like URL for the majority of your landing page variations.

In Conclusion

Now that you know all about the different and amazing tools for A/B testing, have you decided which are the ones that you are going to be using? They are all fantastic, so whichever one you choose, the results will be the best.