Top 9 Skills To Become a PPC Analyst in 2021

by Rahul Karthikeyan

He is working as Associate Director of Digital Marketing at upGrad. Apart from marketing he is a crazy and courageous traveler. He has traveled from Kashmir to Kanyakumari through his…

JAN 6, 2021

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Table of Contents

• Introduction 
• Why do companies hire a PPC Analyst?
• Key Requirements
  • 1. Analytical Mind
  • 2. Managing Time and Tasks
  • 3. Technical Skills
  • 4. Creative Skills
  • 5. Understanding Customer Intent
  • 6. Communication Skills 
  • 7. Quick Adaptation
  • 8. Always Learning
  • 9. Curiosity, Trials, and Experiments
• Conclusion 

Introduction 

It takes a fair amount of time to analyze any PPC campaigns. A PPC analyst needs to be very analytical & mathematically sound. PPC analysts need to juggle daily with numbers, statistics & data to perform improvements to campaigns. It requires PPC analyst skills to manipulate data sets and get a meaningful outcome.

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Why do companies hire a PPC Analyst?

• With the right PPC analyst skills, a company can build & enhance brand visibility.
• It can generate new leads that can scale business.
• A PPC analyst knows all dynamic google algorithms, tools to use, & correct PPC campaign techniques.
• PPC specialists know interesting tools to conduct timely keyword research & data collection
• Other work includes report creation for brands that can have their complete focus areas monitored daily.
• Check the conversions & optimize the PPC Campaigns to make it more result-oriented.
• Companies hire a PPC analyst as they need professional guidance on CTR, CPC, CPA return on investment.
• Various organizations depend on a PPC analyst skill to maintain a quality score, do keyword research, design appealing landing pages, and watch daily trends.

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Key Requirements

A PPC analyst analyses the pay per click advertising campaigns. They involve their work in all aspects of PPC campaigns such as strategy, campaign design, implementation, Search Engine Optimisation results, and analysis of complete ad performance. 

Believe it or not, to nail a PPC campaign, there are unique PPC analyst skills that a specialist possesses. To understand details from a creative perspective to technical glitches, certain PPC Analyst skills are needed. Get an idea on all the must-haves to become a top-notch player in a PPC game from the following brief on becoming a PPC analyst. We have created an exhaustive list of PPC analyst skills. Take a look!

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1. Analytical Mind

Being a PPC analyst, performing continuous analyses to figure out the numbers & statistics has to be done. For these estimations it requires an analytical mind. Learning from competitors’ campaigns to draw actionable insights will take many analytical minds to figure out; what may work for your campaigns if you follow a similar trend.

Therefore, an analytical mind is a must. A PPC analyst has to look at the numbers and refine & improve it to enhance a campaign’s performance. But being a PPC analyst, a lot of time has to be invested in stats of the campaigns to make campaigns that can work well with the latest trends.

2. Managing Time and Tasks

A prerequisite of a PPC analyst is managing well on time & tasks. Therefore, a PPC analyst has to diligently work to make sure they don’t miss any big trend. To make sure this happens, a PPC Analyst needs to create a massive day planner & a long to-do list based on analyses.

3. Technical Skills

Apart from analytical mind & management skills, technical skills are grasping more space in Digital Marketing. A PPC Analyst must possess an in-depth knowledge of certain technical platforms & languages like HTML & Javascript. In-depth knowledge of deciphering tools & retargeting codes is an added advantage. 

Tracking, analyzing & understanding the usage of tags for the latest technology devices & browsers increases the demand for PPC Analysts these days. Not just this, but managing lakhs of records in an excel sheet requires good command on excel shortcuts, functions, etc. These breezes can only be handled carefully if technical knowledge & understanding is applied. Hence, it is an important skill for a PPC analyst.

4. Creative Skills

To produce & design interesting ad copies, a PPC analyst has to be creative. A must possess the skill to understand the intriguing visuals along with the text. The design can stimulate the customer’s emotional side & bring in more chances to get a higher CTR’s. A creative mind can derive a success ratio for ad campaigns.

Therefore, to fill in the small ad copy frame, a PPC analyst must be creatively sound to decide whether the visuals & text are making sense and connect with the target audience or do it needs more optimizations. Hence, the creative mind can leverage the economic benefit by engaging users emotionally through ad copies.

5. Understanding Customer Intent

Working toward customer’s preferences can make an ad campaign sell your product & become successful. So, resonating with customers’ needs & wants is the way to drive good traffic to companies’ websites. Therefore, create a unique ad copy keeping in mind the customer’s intent.

Read: Top 25 PPC Tools

6. Communication Skills 

Writing a good campaign copy is not enough, but being a PPC Analyst, you must have the skill to communicate your ideas & plans to your team members effectively. You must explain plans to your clients and understand their perspective so you can mutually build trust and partnership for a solid campaign where team support & communication is always the topmost priority. 

Channelising & understanding the importance of making every element of your ad copy work in synchronicity with each other is a tedious task. But to make this powerful integration work, a PPC Analyst must have great communication with his team members. Effective communication can lead ways to lead generations by grabbing your customers’ attention to your brands to purchase. Yes, this can be achieved with clear, concise, and timely interactions through communications.

7. Quick Adaptation

No other field is as dynamic as the digital marketing field. If we talk about trends, numbers, algorithms, it is changing every minute in this field. Hence, a PPC Analyst has to be as quick in adapting the changing figures. He must be able to make new strategies, plans & quick implementation to surpass the competitors who are playing the same game with PPC.

Recognizing that now is the time to change and adopt an alternative plan – Adaptability is the skill that can save a PPC Analyst job. Adapting to meet goals & even improve trends & technologies daily can only be incorporated through a quick adaptation plan. 

8. Always Learning

A PPC analyst has to learn daily. It is great that you have successfully implemented a PPC campaign but to stay with the market’s rhythm and stay ahead from competitors, you have to revive & renew memory banks continuously.

Research is an endless job, and therefore, always having a hunger to learn more can help you succeed as a PPC Analyst that can play when others are still finding ways on what a new trend is all about. Hence, always crave more knowledge and build a successful career in PPC marketing. 

9. Curiosity, Trials, and Experiments

Continuing research, trials & various experiments can only let you know the new & improved ways to accomplish the PPC tasks. So, a curious mind can only ask questions and then work towards experiments to know the theory & practical have a similar outcome, or there are more trials to reach a new, improved PPC ad copy for best results on PPC campaigns.

Also Read: SEO Vs PPC: Which one should you select?

Conclusion 

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Every business marketing endeavor has this one integral part – Paid search advertising & marketing. Especially for PPC ad campaigns, every business wants to have the best ROI on its marketing budget. Therefore, never underestimate the huge potential & results that a PPC Analyst Skills can bring in for the company’s brand & product selling.

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

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