Top 7 Advantages of Facebook Marketing for Your Business

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Social media platforms have changed the game in the marketing field. It appears that having a professional account is simply a must for every business owner - especially for small businesses. It's been shown that building a strong online presence can help them grow and become more recognizable.

Running an effective marketing campaign on popular social media platforms such as Facebook is not easy. However, if done well, it will open new possibilities for your business and attract more customers. If you’re still not convinced whether you should put effort into Facebook marketing, keep on reading. In this article, we list seven important advantages that Facebook marketing can have on your business.

Raising Brand Awareness

According to experts from Edge, the biggest digital marketing agency in Brisbane, one of the most important advantages of Facebook marketing is that it allows for exposure. Plus it helps establish a strong online presence. If you create a professional profile for your business and run a creative campaign that engages a wide range of people, chances are your brand will become more recognizable. The more people are able to recall your business name, the better.

More Website Traffic

Facebook is one of the most frequently used social media platforms. In July 2020, it had more than 2.6 billion users. The audience your business profile can attract spans across many demographics, so you’ll be able to reach your current and potential clients regardless of their age and location. Even if your niche is very specific.

You wouldn’t be able to do that without a business profile on Facebook because no other platform has such a wide and varied user base. What’s more, Facebook allows its users to share content and search for specific products and services by entering keywords that are directly aligned with your niche. This is a big advantage when it comes to Facebook marketing. Additionally, it shows that marketing assisted by social media platforms has great potential to bring in new clients and help you create a strong online presence.

Audience Transparency

One of the best ways to prepare future content and choose a marketing strategy is to learn who receives the information you create. Facebook can help you with that because it offers you a high level of transparency when it comes to audience reach.

Knowing what kind of people create your audience can help you target new clients. It also helps you adjust your future campaigns and content. This is extremely important because once you know who visits your Facebook profile, you’ll no longer have to implement random marketing strategies and hope for the best.

Expert Authority

Creating a professional account on Facebook is a great way for you to become an authority in your field. The key is to publish reliable, high-quality content that’s relevant and up to date. The more people repost or share it, the more credible you become.

If your business profile is recognized as a solid and trustworthy information source, it’s more likely to attract new customers and cater to your existing client base. It’s a great goal when it comes to creating and developing your professional online space.

Engaging Online Community

Brand-related online presence offers you a great opportunity to attract like-minded people and customers looking for products and services that fit your business profile. Aim to create an open space for your existing and potential customers to share their experiences, opinions, and interests.

Customers interacting with other customers is already a great way to keep them engaged in your business. However, remember about the importance of direct contact. As a business owner, you should also communicate with your clients and respond to their requests or questions. This way, you’ll show that you care about their experiences, and everyone will become even more involved in creating your brand.

Multiple Advertisement Formats

A big advantage of Facebook marketing  is the wide range of ad formats. These allow you to use both text and images to tell what your business is about and catch the attention of new clients. These ad formats can be divided into videos, images, collections, and carousel ads that differ when it comes to design and placement.

Having a wide range of ads to choose from allows you to show your business from different perspectives. Plus, you can reach a wider audience, and prepare various types of content. Regardless of the form you choose, be it a sponsored story or a video ad, you can present your business in the best possible light and showcase what your business is about in a fully controlled way.

Word of Mouth Marketing

Having a strong online presence and carrying out an effective marketing campaign on Facebook can work wonders for your business. The ultimate goal is when you’re not advertising your services, but people still talk about them. You can get them to talk by providing your clients with excellent services, products, and customer experience.

You may be surprised by how many new customers you can gain via the word of mouth marketing. However, it’s a double-edged sword because people will share all their experiences. Both negative and positive. As such, you should aim to present your brand and its services in the best possible way.

The Bottom Line

It’s safe to say that social media platforms transformed the ways in which societies worldwide function, learn, and share information. The changes have been so profound and touched many areas of our lives, both on the personal and professional level. It’s now almost impossible to imagine the world without Facebook, Twitter, or Instagram. As such, every business owner should consider using Facebook marketing. It's a powerful tool that enables them to reach wider audiences, create a strong online presence, and advertise their services.

Social media platforms continue to influence and shape the reality we live in. They’re here to stay, so if you want your business to grow and become successful, consider familiarizing yourself with methods of social media marketing. Do it correctly, and your clients may even start advertising your services for you.