Socially Responsible Marketing refers to the marketing policy that focuses its efforts on dealing with customers who can make a positive difference with their purchases. Socially Responsible Marketing is a philosophy that asks the organization to think about what is in the interest of society and act accordingly. The Socially Responsible Marketing concept urges organizations to fortify social and ethical values for the benefit of citizens. Example – Coca-Cola: A Bottle Love Story Coca-Cola: “A Bottle Love Story” advertisement campaign wanted to show the customers the beauty of recycling as the brand had pledged to collect and recycle the equivalent of all its packaging by 2030 under its plan “World Without Waste”. Example – Adidas Adidas – Parley footwear has been a successful venture with the customers as the product is made from Upcycled Ocean plastic. The brand is in the driving seat in its efforts to produce innovative and ecologically sound ways of manufacturing products. Example – Nike Nike has pledged to power all its facilities with 100% renewable energy by 2025. It diverts more than one billion bottles every year from landfills to create yarns for sustainable products. Example – Levi’s Levi’s is now committed to minimizing water usage in their jeans manufacturing process. It has more than 20 water-saving finish techniques for going water-less. Example – Lego The LEGO Group has invested 400 million dollars to accelerate socially responsible and sustainable initiatives. The company guarantees long-lasting bio-bricks made from sustainable and durable materials. Example – Red Bull Red Bull offers aluminum cans that are fully recycled. The company saves 95% of the energy through its sustainable efforts. Example – Google Google is also on the ethically conscious path as it has managed a 100% renewable energy target by the year 2017. The company has become the largest corporate buyer in the world of renewable power. This video is on Socially Responsible Marketing and it has the following sub-topics. Time Stamps 0:00 Introduction 0:46 Example – Coca-Cola: A Bottle Love Story 01:36 Example – Adidas 02:12 Example – Nike 03:01 Example – Levi’s 03:40 Example – Lego 05:14 Example – Red Bull 05:44 Example – Google