Selling Skills refers to the traits and ability of a person to influence and persuade a customer to conduct an exchange of value. Selling Skills are life skills that are necessary for an organization because it influences the purchase decisions and boosts future business transactions. Selling Skills Communicating Skill Communicating skills in a salesperson help to build, maintain and strengthen the business relationship. Talking politely in easy language and communicating the thoughts clearly with a differential approach and attitude are the basic skills required in a salesperson so that he can encourage buyers to close a deal. - Communication Checklist The Communication checklist helps the salesperson in proper communication. It has a set of questions that the salesperson can go through to determine whether he is on the right track or not Listening Skills Listening skills mean allowing the customer to express his needs and taking the necessary steps to address them. Listening builds trust because the customer feels that the salesperson is ready to understand his requirement The steps in the process of listening are - Attention - Interpretation - Remembrance - Evaluation - Response Trust Building Skill A salesperson should build a relationship with the customer based on trust because without this important quotient the organization cannot create a loyal customer base. Negotiation Skills Negotiation and selling go hand in hand. A salesperson should be able to find the middle path so that he can negotiate a deal with the customer. This is a win-win situation where everyone is happy Problems Solving Skills A salesperson who has problem-solving skills is adept at finding the right solution to most of the objections raised by the customers. Being proactive and having a positive attitude are traits that help in problem-solving Conflict Management Skill Conflicts are an integral part of a selling process and conflict Management skills help the salesperson in keeping the priorities in mind and effectively removing the obstacles in his way Types of conflicts include - Task conflict - Process conflict - Relationship conflict - Functional conflict - Dysfunctional conflict Methods to Resolve Conflicts - Inability to pursue a complaint - Avoiding the issue - Coercing and imposing your will - Negotiating - Third-party mediation - Arbitration - Adjudication This video is on Selling Skills and it has the following sub-topics. Time Stamps 0:00 Introduction 00:35 Communicating Skill 01:11 Communication Checklist 01:44 Listening Skills 02:53 Trust Building Skill 03:26 Negotiation Skills 03:44 Problems Solving Skills 04:18 Conflict Management Skill 05:09 Methods to Resolve Conflicts