Sales Promotion Tools refers to the marketing activities that add extra incentives to the consumer, distributor, and sales force to stimulate sales. Marketers employ various Sales Promotion Tools to attract new customers and retain the existing ones. Consumer sales Promotional Tools - Sample Small units of samples are delivered to the customers free-of-cost at their door, attached to another product, on purchase of another item, or sent in direct mail. - Coupons Coupons are often mailed, inserted in a newspaper or magazine, or enclosed with other products.