Mobile Marketing refers to advertising activities that take the help of smartphones and other handled devices to connect with the customers and promote a brand’s products or services Mobile Marketing is also referred to as a multi-channel online technique to reach the target audience. Mobile Marketing Strategies MMS In MMS or Multimedia Message Service marketing, text messages with audio, video or images are sent to existing and potential customers. As customers are digitally active people are more likely to remember the MMS messages. App-based marketing App-based marketing has been continuously on the rise because of the use of smartphones and the easy download of apps on the devices. ASO or App Store Optimization helps to increase the visibility of an app Push notifications Push notifications are messages or notifications that pop up on mobile devices. They only have a reach up to the user of the installed app In-Game Mobile Marketing In-Game Mobile Marketing strategy has ads within a mobile game that appear as full-page or pop-up or video ad. The three major trends in mobile gaming are - Interactive real-time 3D game - Massive multi-player games - Social networking games Geofencing Geofencing advertising creates a virtual boundary around a location and is used to identify a shopping area or a building Rise of Digital Coupons There has been a significant rise in digital coupons over the years as it provides timely and relevant offers near the point of purchase to the customers. Three important technologies with potential are - Chatbots - WR Codes - Invisible payments Examples 1. Domino's – Piece of the Pie Rewards 2. Burger King - #EscapeTheClown 3. Supermarket Chain - Whole Foods 4. TrackMyMacca App 5. Starbucks 6. Uber This video is on Mobile Marketing and it has the following sub-topics. Time Stamps 0:00 Introduction 00:41 Mobile Marketing Strategies 00:43 MMS 00:58 App-based marketing 00:21 Push notifications 01:59 In-Game Mobile Marketing 02:15 Interactive real-time 3D game 02:18 Massive multi-player games 02:20 Social networking games 02:30 Geofencing 02:52 Rise of Digital Coupons 03:22 Chatbots 03:23 WR Codes 03:24 Invisible payments 03:33 Examples – Domino's – Piece of the Pie Rewards 04:08 Examples - Burger King - #EscapeTheClown 04:51 Examples - Supermarket chain Whole Foods 05:21 TrackMyMacca app 05:48 Starbucks 06:14 Uber This video Belongs to the following playlist on Marketing. https://www.youtube.com/watch?v=BKuvAr7gdpw&list=PLvDdvz8B_JZv3c4nI-KTOjxi6y4JNrr4l&index=1 Next - Direct Marketing - https://www.youtube.com/watch?v=tOdIlepgeG4 Prev - Word of Mouth Marketing - https://www.youtube.com/watch?v=RiOerY6VHXs Playlist - Marketing Course - https://www.youtube.com/watch?v=BKuvAr7gdpw&list=PLvDdvz8B_JZv3c4nI-KTOjxi6y4JNrr4l&index=1