Marketing Myopia refers to the short-sighted marketing approach that puts the onus on fulfillment of immediate needs without paying attention to long-term goals. Marketing Myopia is used to express the limited vision of a company where the brand is more concerned about organizational goals rather than consumer needs Causes of Marketing Myopia - Believing that proper research is not necessary for sales growth - Assuming that there will be no competitive substitutes - Belief in mass production - Not bothering about the shifting consumer trends - Not taking consumer requirements into consideration - Putting the onus on products and not customers Self-Deceiving Cycle The Self-Deceiving Cycle occurs when the organization does not have a specific vision. It often leads to failure in the long-term. How to avoid Marketing Myopia? 1. Create customer-oriented strategies 2. Keep a clear vision 3. Focus on market research 4. Build customer relationship 5. Keep in mind consumer needs and demands 6. Focus on product diversity 7. Make sure the products add value to the customer’s life 8. Study the strategies of rival brands 9. Adopting new ideas and approaches Marketing Myopia Examples 1. Kodak Cameras 2. Yahoo 3. Google Glass 4. Blackberry 5. Nokia How is Facebook avoiding Marketing Myopia? Facebook has taken the path of acquisition to avoid marketing myopia. It has acquired established brands to offer innovative products to its customers. How is Apple avoiding Marketing Myopia? Apple is putting more emphasis on advanced technology and quality to avoid marketing myopia. This video is on Marketing Myopia and it has the following sub-topics. Time Stamps 0:00 Introduction 00:21 What is Marketing Myopia? 01:06 Causes of Marketing Myopia 01:27 Self-Deceiving Cycle 01:42 How to avoid Marketing Myopia? 02:16 Marketing Myopia Examples 02:19 Examples – 1 Kodak Cameras 02:46 Examples – 2 Yahoo 03:25 Examples – 3 Google Glass 04:03 Examples – 4 Blackberry 04:32 Examples – 5 Nokia 05:01 How is Facebook avoiding Marketing Myopia? 05:33 How is Apple avoiding Marketing Myopia?