n this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com.

In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:

the type of content you should create on YouTube

common YouTube mistakes to avoid

the best way to use YouTube to optimize your sales cycle

... and lots more.

If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.

Timestamps:

00:33 - Introducing Neil Sheth

03:12 - How Neil helps his clients get to the top of Google

09:58 - The best way for small business owners to approach the content creation process

16:47 - What kind of content should small businesses create on YouTube?

18:00 - Justify the need to create content on YouTube

21:12 - Neil's YouTube experiment

25:49 - Common YouTube mistakes to avoid

29:45 - How frequently should you upload videos on YouTube?

30:37 - Publish at least 25 videos on your YouTube channel to witness growth

33:57 - How to use YouTube to shorten your sales cycle

37:15 - How to repurpose your YouTube videos

40:32 - Why YouTube is a must-use platform for small businesses