Marketing Collateral is a concept where a collection of media, information, and content is used to offer support to marketing and sales activities. Marketing Collateral has become an important trend which most companies are using for their offline and online business. Importance of Marketing Collateral - Exhibits the brand as both B2B and B2C organizations are represented by it. - Express the Value Proposition by showing the customers how it is meeting their needs and solving their problems. - Connects a brand with Its audience through owned, shared, and earned channels. - Motivates word-of-mouth marketing among friends and family. - Encourages thought leadership by building trust within the community. Benefits of Marketing Collateral - Offers information about a product, price, and even technical details - Acts as a sales reference material - Conversations support material and deliver value - Used as a branding tool for promoting brand identity - Used in the sales campaign Types of Marketing Collateral Biographies of Founders and Executives - Biographies of Founders and Executives are posted on the company website to keep the viewers informed. Blog Posts - Blog Posts offers critical information to the prospects Social media: Instagram Stories - Social media: Instagram Stories promotes materials that support marketing campaigns Case Studies - Case Studies shows what other customers have achieved by using the organization’s products or services Company Awards - Company Awards shows quality work by employees Company Background - Company Background provides information about the background of the company Email Signature - Email Signature is often used to promote the product or service Explainer Videos - Explainer Videos are used for providing information and promoting products Landing Pages - Landing Pages concentrates on delivering the marketing message List of partners or vendors - A list of partners or vendors demonstrates powerful connections Newsletter - The newsletter contains interesting news and valuable content Press Releases - Press Releases includes important news about the company Price List - Price List is the printed or digitalized list of product prices Product Guide or Catalog - Product Guide or Catalog describes the products and their use Testimonials and Reviews - Testimonials and Reviews are offered by both satisfied and unsatisfied customers Sales Presentation - Sales Presentation focus on benefits during product sale Website - Website acts as the backbone of an organization as it shares important and relevant information Whitepapers - Whitepapers informs the reader about complex topics Automated Emails - Automated Emails are used for the sales cycle Brochures - Brochures offer information about product, service, and business Business Cards - Business Cards are used for contacts with people who can work with your organization Calendars - Calendars remind people about the company Flyers - Well-designed and well-written Flyers increase customer engagement Point-of-Sale Displays - Point-of-Sale Displays provide additional information about the products Organize events - Organize events as it boosts popularity in the industry Infographics - Infographics boost visibility Marketing Collateral Examples 1. Dwayne ‘The Rock’ Johnson Tequila ‘Teremana’ 2. Starbucks 3. FedEx This video is on Marketing Collateral and it has the following sub-topics. Time Stamps 0:00 Introduction 00:20 What is Marketing Collateral? 00:56 Importance of Marketing Collateral 00:59 Marketing Collateral Exhibits Your Brand 01:27 Marketing Collateral Aids in Expressing the Value Proposition 01:43 Marketing Collateral Connects a Brand with Its Audience 02:39 Benefits of Marketing Collateral 02:42 Communication of Standard Information 03:00 Sales Reference Material 03:19 Conversations Support Material 03:32 Branding Tool 03:47 Campaign Promotions 03:59 Types of Marketing Collateral 04:03 Biographies of Founders and Executives 04:17 Blog Posts 04:27 Social media: Instagram Stories 04:38 Case Studies 04:46 Company Awards 04:56 Company Background 05:05 Email Signature 05:12 Explainer 05:45 Landing Pages 06:01 List of partners or vendors 06:10 Newsletter 06:22 Press Releases 06:35 Price List 06:43 Product Guide or Catalog 06:51 Testimonials and Reviews 07:03 Sales Presentation 07:10 Website 07:20 Whitepapers 07:31 Automated Emails 07:50 Brochures 07:59 Business Cards 08:08 Calendars 08:22 Flyers 08:31 Point-of-Sale Displays 08:43 Organize events 08:58 Infographics 09:14 Marketing Collateral