For free Notes and Videos Install our App: https://bit.ly/CT_app (Exclusive features only on App) Topics Covered in this video: -Definition of Consumer Behaviour -Introduction to Consumer Behaviour -Importance of Consumer Behaviour Consumer behavior is the study of how individual customers, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which is obsolete, and how best to present the goods to the consumers. For More Subscribe now... http://bit.ly/collegeprotutor All notes and videos Visit our website: https://collegeprotutor.com/ Please Support Us(because a lot of hard work goes in making these videos) Donate us here: thank you :) https://www.patreon.com/collegetutor For notes: Check our website http://collegetutor.net or mail us on collegeprotutor@gmail.com or Comment below Check our Facebook page: https://www.facebook.com/collegeprotutor Follow us on Instagram: https://www.instagram.com/collegeprotutor mail us for any queries: mailto://collegeprotutor@gmail.com Show us your Support and Love :) Paytm: 8800302039 Buying something from Amazon? The same price for you, Little help for us. Crazy Deals on Amazon: https://amzn.to/33OopAM #BBA #BCom #ConsumerBehaviour Our Recommendations (Affiliate Link): Video Making (Cheap and Best): Camera/Mobile Tripod Stand: https://amzn.to/3nPnQie Gorilla Tripod/Mini Tripod: https://amzn.to/3nPnQie Lavalier Microphone for Recording (Offer): https://amzn.to/3lBr8n6 Boya Omnidirectional Lavalier Microphone: https://amzn.to/3iNgxnu AmazonBasics Whiteboard, Duster, Marker Combo: https://amzn.to/2GMhbod Durable Whiteboard: https://amzn.to/3lEqwNN Best Affordable Smartphone: https://amzn.to/3nMYD8b Best OnePlus Affordable Smartphone: https://amzn.to/3nHysPS Best Offers on the smartphone: https://amzn.to/3nGCpEI