Since its launch in 2013, BTS has taken over the global music industry by storm. With their soulful lyrics and unique music, touching the lives of their fans, BTS has become the biggest boy band in the world right now. Not only that, they are sponsored by the one of the global brands like McD, Coca Cola, etc. But here is the twist. Not only the group is unique, but the label working behind the group is unique too. So in this video we will talk about BTS and the magic behind it, i.e. the label company and the importance of BTS in S. Korean Economy Let's connect: Instagram: https://www.instagram.com/anushkarath... Twitter: https://twitter.com/anushkarathod98?r... Linkedin: https://in.linkedin.com/in/anushka-ra... Timestamps: 0:00 - Intro 0:59 - K-pop industry Standard and practices 2:06 - Reasons for why BTS is so successful 4:11 - The organization behind BTS 11:46 - How South Korea benefits from BTS 12:57 - Outro