Hofstede’s Cultural Dimensions refers to the framework for cross-cultural communication. Hofstede’s Cultural Dimensions theory depicts the impact of society’s culture on the values of people and how these values relate to their behavior. Hofstede’s Cultural Dimensions 1. Individualism vs Collectivism Investigates the point to which the individuals in a society will be integrated into groups. Bonds in individualistic culture is loose as the focus is on I and in Collectivistic culture is tight as the focus is on WE. 2. Uncertainty Avoidance Shows the degree to which individuals in a society are comfortable with unpredictable and uncertain situations. 3. Power Distance This index refers to the existing inequalities between individuals with and without power. A lower index means that people are questioning the authority and are bent on distributing the power. 4. Masculinity- Femininity Refers to the role distribution in society between females and males. Femininity stands for a society with overlapping social gender roles and Masculinity for assertiveness and achievement in society. 5. Long-term Orientation Refers to the degree to which people in a society perceive an interconnected and consistent thread through the past, present and future actions. 6. Indulgence vs Self-Restraint Refers to the relationship of society to self-discipline and pleasure and the abandon with which the people express themselves. Why is Hofstede’s Cultural Dimensions Important? - The research paradigm is highly popular in many fields. - Used for cross-cultural psychology and communication and also international management. - Provides an overall view and understanding of different cultures. - Useful for global marketing. - Studies countrywide values along with business values. Hofstede’s Six Dimensions of Culture across Countries Hofstede’s Six Dimensions of Culture across Countries framework has helped in comparative research of global cultures. This video is on Hofstede Cultural Dimensions and it has the following sub-topics. Time Stamps 0:00 Introduction 00:21 What are Hofstede's Cultural Dimensions? 00:44 Background of the Theory 01:08 Hofstede's Cultural Dimensions 05:00 Why is Hofstede’s Cultural Dimensions Important? 05:58 Hofstede's Six Dimensions of Culture across Countries