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EPISODE DETAILS

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

SHOW NOTES

Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In episode 65, you'll learn:

1. Why Google isn’t just a search engine anymore — it’s one of your competitors
2. What marketers should do with recent Google algorithm updates
3. The mistakes Rand made in growing Moz and how he's avoiding those in building SparkToro
4. Why marketing flywheels > growth hacks

Get the free growth cheat sheet with all the actionable growth tips from this episode at https://growthtoday.fm/65

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday

Show Notes

• 2:40 – Rapid fire questions for Rand: coffee vs. tea, beer vs. wine, Settler's of Catan vs. Dungeons and Dragons
• 4:20 – What's the thing that gets Rand excited to wake up Monday morning?
• 14:08 – What is the big vision Rand has for the world with SparkToro?
• 15:52 – In the book, Rand talks about how at one point in Moz, he hated being a CEO. Does he love being a CEO the second time around?
• 17:25 – How is Rand making sure that he doesn't make the same mistake with SparkToro that he did with scaling Moz?
• 21:40 – What is SparkToro?
• 27:15 – How did Rand and Chase build SparkToro's MVP?
• 30:02 – Who are SparkToro's best customers
• 40:05 – Why are marketing flywheels more important than growth hacks?
• 40:16 – Why is transparency so important to Rand?
• 41:46 – What's the balance with being transparent and being too transparent that it becomes a burden for the organization?
• 43:18 – Why should people care about the sketchy things that Google is doing?
• 48:10 – Where can people find out more about SparkToro and Rand Fiskin

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