The SEO Strategy that Increased Nextiva’s Organic Traffic by 107% from Oct 2018 – Alina Benny – Growth at Nextiva (GMT052)

Posted on July 30, 2019 by Ramli John.

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months.

In episode 52, you’ll learn from Alina:

1. The exact strategy Alina implemented to increase Nextiva’s organic traffic by 107% from October 2018
2. Whether landing page or blog post is best to rank for keywords in Google
3. Alina’s playbook for optimizing content for SEO

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We figured out what exactly Google is serving for a specific keyword, and then decide what type of content we should create. – @alinacbenny from @GrowthToday podcast. Get the full podcast episode CLICK TO TWEETWhen doing a website redesign, make sure that you have creative, SEO and copywriters together to figure out the best next step. - @alinacbenny from @GrowthToday podcast. Get the full episode CLICK TO TWEETAd spend is going through the roof. SEO is that stop-gap measure to make sure you don't spend an insane amount of money on ads – @alinacbenny from the @GrowthToday podcast. Get the full episode CLICK TO TWEET

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ABOUT ALINA BENNY

Alina Benny is the Growth Marketing Manager at Nextiva. She has helped Nextiva get:

– 65.6% more organic blog traffic in Q1 2019 vs. Q4 2018
– 107% growth in organic visitors from Oct 2018
– An all-time high in new keywords + improved keywords count
– 4 featured snippets in less than a quarter.

The secret? SEO is content. Content is SEO.
Previously, she worked at Outreach.io and Saleshacker.

SHOW NOTES

• 4:28

  How did Alina go from being a physics major to being the growth marketing manager at Nextiva

• 12:20

  Should folks still focus on SEO even though Google is now hogging most of the organic clicks to their network of websites (YouTube, Snippets etc.)

• 16:40

  Why do product, marketing, SEO, content, and PR have to be working together closely to make SEO work in 2019

• 20:35

  The SEO Strategy that Increased Nextiva’s Organic Traffic by 107% from Oct 2018

• 25:54

  How did the Nextiva team do keyword research to figure out search intent

• 27:11

  Why Alina doesn’t focus on certain keywords that Google already shows the answer to

• 28:10

  How Alina categorizes different search intents

• 32:43

  Should a piece of content be a blog post or a landing page or a video

• 34:28

  UX is so important when it comes to SEO

• 35:40

  Alina’s backlink and outreach strategy

• 39:06

  Alina’s playbook for optimizing content for SEO

• 42:18

  Alina’s one advice to marketers and founders

LINKS

• Nextiva website
• ClearScope
• Alina on Twitter
• Alina on LinkedIn