Fashion blogs are one of the most popular types of blogs on the internet. It’s a big industry with a huge global audience. Fashion bloggers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.These types of blogs are good for creative people with a keen eye for style and fashion. You can start a fashion blog and start making money online by following our guide.

One thing you’ll notice about each of the top fashion blog examples above, is that they all have their own unique voice, personality, and taste in fashion. These fashion bloggers bring their own unique perspective to highlight their favorite products, merchandise, and brands.

If you believe that you have a unique take on fashion and style, then you should definitely start a fashion blog.

While setting up the fashion blog part is easy, like all important things in life making the blog popular and monetizing it requires effort.

However if you do it right, then you’ll certainly find the experience to be rewarding and fulfilling.

What You’ll Need to Start Your Fashion Blog

First, you need to choose the right platform to build your own fashion blog. You have plenty of choices, but each one of them have its own pros and cons (see our comparison of the best blogging platforms).

For example, you can start a free blog on a platform like WordPress.com, Tumblr, Blogger, etc.

These are called free blogs, and they are very limited in terms of features and flexibility when it comes to growing your personal brand. Most important limitation is your ability to make money from your content.

What about Starting a Fashion Blog with Instagram?

Instagram is awesome, but you don’t own it. You can build a huge following and all of this can go away immediately if Instagram decides that your content violated some of their policy.

We are not saying that you shouldn’t use Instagram. You must use it to build a large audience, but you will need a central platform that you can control where you can keep the audience coming back for years to come.

The best way to build your fashion blog is by creating your own website with complete ownership and full control.

Choosing a Design for Your Fashion Blog

A blog about fashion and style cannot just go with a plain looking business or blogging layout. Your website needs a design that represents your unique sense of style and creativity.

Most fashion bloggers are not website designers, so how do create a website design that is unique, elegant, stylish, and of course creative?

Luckily there are thousands of pre-made WordPress templates that you can choose from.

Our editors have hand-picked the best WordPress themes for fashion blogs that you can check out. All themes in the list feature creative designs with flexible options to easily make them uniquely yours. Most importantly, all of them are responsive (aka mobile friendly) which means they look good on mobile and tablets as well.

Each of these themes comes with its own settings page. This is where you will set up the theme, add your website logo, choose colors, and select basic settings.

Depending on which theme you choose, you will find tons of customization options. We recommend striving for simplicity in your website’s design for a cleaner look.

Add Useful Content To Your Fashion Blog

A blog about fashion and style cannot just go with a plain looking business or blogging layout. Your website needs a design that represents your unique sense of style and creativity.

Most fashion bloggers are not website designers, so how do create a website design that is unique, elegant, stylish, and of course creative?

Luckily there are thousands of pre-made WordPress templates that you can choose from.

Our editors have hand-picked the best WordPress themes for fashion blogs that you can check out. All themes in the list feature creative designs with flexible options to easily make them uniquely yours. Most importantly, all of them are responsive (aka mobile friendly) which means they look good on mobile and tablets as well.

Each of these themes comes with its own settings page. This is where you will set up the theme, add your website logo, choose colors, and select basic settings.

Depending on which theme you choose, you will find tons of customization options. We recommend striving for simplicity in your website’s design for a cleaner look.

Add Useful Content To Your Fashion Blog

Once you have a functioning design in place, you can start working on content. We recommend adding the static content first.

Static content are pages that are common among all websites on the internet. This includes a contact form page, about us page, and a privacy policy page.

If your theme includes a page builder plugin, then you can use it to create other static landing pages as well.

Next, you would want to start adding articles / blog posts. See our guide on how to add a new blog post in WordPress and utilize all the features.

Now, this is where you will develop your own voice. Your blog posts need to be entertaining, informative, and helpful. Running a blog means, you will need to regularly come up with new ideas for your blog posts. Check out these 73 types of blog posts that are proven to work, and you can easily adapt them for your fashion blog.

We recommend choosing a consistent frequency for your articles. Busier and larger websites post new content every day. You can start by adding a few posts per week and then gradually increase your frequency to daily updates.

To come up with regular blog post ideas, visit popular blogs in the fashion industry to gather inspiration. See what these top blogs are doing and replicate it on your blog.

We are not saying that you should just steal / recreate the same content.

You just need to gather topics, collect ideas, and get inspiration. After that you should use those ideas on your blog by adding your own unique voice, style, and flavor to it.

Optimize Your Fashion Blog to Get More Visitors

Once you start adding useful content, the next step is to make sure that users can find your website.

Here is how you ensure that your website gets visitors and those visitors engage with your content.

Start Making Money from Your Fashion Blog

Ever wondered how fashion bloggers afford their clothes, makeup, and accessories? Actually, they don’t have to. Most successful fashion bloggers promote sponsored content where brands pay them to promote products.

Paid and sponsored content is the major source of revenue for many fashion bloggers. Here we will list the most effective ways you can start making money from your fashion blog when you’re first starting out.

1. Display Ads Using Google AdSense

Most websites on the internet rely on ads to generate revenue. Google AdSense allows you to easily display ads on your website and make money from your blog even when you’re just starting.

See our step by step guide on how to properly add Google AdSense in WordPress for detailed instructions.

2. Affiliate Marketing

Affiliate marketing allows you to recommend products you love. You get a referral commission when your users purchase a product after clicking on your link.

To make money with affiliate marketing, you will need to find fashion products and brands with an affiliate program. The biggest affiliate partner you can sign up for is Amazon Affiliates. They have tons of products in fashion, clothing, and accessories that you can recommend and get paid for it.

See our guide on how to add and manage affiliate links in WordPress.

3. Build an Instagram Following

Instagram has placed itself as the top social network for fashion and style influencers. You need to join Instagram and start posting with relevant hashtags to make sure that your posts reach the right audience.

The best way to come up with an Instagram strategy is by following other top fashion blogs on Instagram. Study their posts, descriptions, and hashtags and try to replicate the same effect with your Instagram posts.

You should also network with other influencers and do S4S, share for share, campaigns. In this strategy, each party will share the other’s Instagram posts and tag them. It helps both people increase their following.

Another easy way to build Instagram following is by sharing your Instagram posts on your WordPress blog.

4. Brand Promotions

Reach out to brands, fashion startups, and agencies to partner up with them. The best way to find which companies are doing blog promotions is to keep an eye on top fashion bloggers and their Instagram posts.

For more ways to generate revenue from your fashion blog, see our guide on proven ways to make money from your blog.