Hello friends. In this video, I had explained factors affecting/influencing consumer buying behaviour in marketing with different examples in each point. There are total four category of factors included in this video. First category is cultural factors, which includes culture and subculture as sub point. Second category is social factors, which includes reference group, family, role and status as sub point. Third category is personal factors, which includes lifestyles and occupation as sub point. Last category is psychological factors, which includes perception and learning. Each and every sub points are explained with different example. Following points covered. TIMESTAMPS 0:00 Welcome to my channel Management By Dr. Mitul Dhimar 0:43 Cultural factors affecting consumer buying behaviour (culture and subculture) 1:59 Social factors affecting consumer buying behaviour (Reference group, family, role and status) 4:05 Personal factors affecting consumer buying behaviour (Life cycle, occupation) 5:23 Psychological factors affecting consumer buying behaviour (Perception, learning) I hope you enjoyed the video of Factors affecting/influencing consumer buying behaviour in marketing. Thanks for watching and commenting. Please subscribe to my channel if you like my video https://rb.gy/cmnabo You can click on following link for my other marketing management videos https://youtube.com/playlist?list=PLa0E_A-T--mEI4KD5XdsbzYIKlFgKS-T_ Majority of photographs are downloaded from freepik.com Background music downloaded from YouTube audio library free music #ManagementbyDrMitulDhimar