Ethics in Sales Management refers to the value, code, or principles that must act as the guiding force behind marketing transactions Ethics in Sales Management ensures fair and smooth conduct and operations between salesperson and customers. Unethical Sales Behaviour Unethical Sales Behaviour refers to the action that is against the acceptable standards of business operations. It is about adopting fraudulent sales practices to close deals and boost sales figures. It includes - Wrongful claims about product features and benefits. - Misleading product information. - Falsifying the availability of products. - Misrepresented guarantee and warranty. - Non-binding oral promises through ads. - Selling hazardous products without addressing safety concerns. Basic Types of Ethical Codes - In an organization ethical codes for all the employees are mentioned in the company code. - Ethical boundaries are established for everyone like sales representatives, lawyers, doctors, advertisers, accountants, and market researchers. - In business, it is important to adopt ethical codes so that people in higher positions can treat employees working under them with integrity, honesty, and justice. Ethical Behaviour Example – Amazon Amazon has launched Project Zero to make sure that the customers receive original goods from its platform. Three important tools of this endeavor are - Self-service Counterfeit Removal - Product Serialization - Automated Protection Unethical Practices Example – India Pharma Industry - Offering bribes in the form of credit cards, smartphones, and e-vouchers are common in the pharma industry. - Prime Minister Nagendra Modi has warned the pharma industry in India against non-compliance with ethical marketing practices. This video is on Ethics in Sales Management and it has the following sub-topics. Time Stamp 0:00 Introduction 01:00 Unethical Sales Behaviour 01:32 Basic Types of Ethical Codes 02:29 Ethical Behaviour Example – Amazon 03:17 Unethical Practices Example – India Pharma Industry This video Belongs to the following playlist on Marketing. ht