Create a Custom Shape

you can build any shape by using the Freeform line tools in the Shapes gallery.

After you create a shape, you can add 3-D effects, glow, and so on to make a cool-looking version of your company logo.

To create a custom shape, you follow these steps:

1. Insert a picture of the shape that you can use as a guide to trace.
2. From the Insert ribbon, choose the Shapes drop-down. In the Lines section, the last two shapes are Freeform and Scribble. Select the FreeForm shape.
3. Click one corner of your logo.
4. Move the mouse to the adjacent corner of the logo and click again.
5. Repeat step 4 for each corner. If your logo has a curve, click several times around the perimeter of the curve. The more often you click, the better the curve will be.
6. When you arrive back at the original corner, click one final time to close the shape and complete the drawing.
7. Use the effect and fill settings to color and stylize the logo.