If you’re going by the Merriam-Webster definition, a copywriter is simply a person who writes advertising or promotional material.

In reality, a copywriter does much more than simply write ad copy. This person is a dedicated researcher, a quick learner, a detailed editor and a nimble re-writer.

A copywriter is a chameleon, able to blend into one client’s branding for a short period of time, then change colors to match the voice of another’s.