This is a comprehensive branding course to learn all the concepts of Brands and Branding and how to do Brand management from the ground up. It has 40+ Branding concepts and tutorials, 100+ examples of Brands and how they got there as well as many different case studies on branding. This is beyond a doubt, the most in-depth branding video you can refer to. The video will help you catapult a brand using best-suited tools like brand elements, brand awareness, brand extension, brand expression, brand psychology, celebrity branding, and commandments to build Global Brand Equity. What the user will learn in Branding Course 1. Understand what is branding and how a brand is different from a product 2. Key branding concepts- Brand Identity, Brand Hierarchy, Brand Promise, Brand Extension, Brand Repositioning, Ingredient Branding, Brand Loyalty, & Co-branding 3. Know why people opt for brands and learn- how to identify the right target audiences of a brand & how to build relationships with them 4. How to style a brand using different Brand Elements like- Name, Logo & Tagline, Personality, Character, Jingle, Packaging, and Online Presence 5. Letting your audiences feel connected with your brand using effective personality development that revolves around- Sincerity, Sophistication, Ruggedness, Competence, Excitement 6. How to do branding from scratch using the concept of branding and brand management 7. How to measure brand performance using Qualitative & Quantitative techniques 8. Pro-level branding hacks like Young and Rubicam’s Brand Asset Valuator, Six Brand Building Blocks & 10 Commandments to build Global Brand Equity This branding course helps you to learn and master brand identity and management by aligning 3B (Brand, Business & Behavior) to 3 C (Connect, Convince & Convert). With in-depth examples, concepts, theories, and training, you will learn and master how to build a powerful brand from scratch. From setting the brand tone and widening the reach to generating leads and optimizing conversions, you will learn everything that a successful branding campaign does to nurture a long-lasting and loyal fan base. The branding course educates you on how a brand can be defined and optimized using a set of tangible and intangible attributes specifically made for creating identity, awareness, and reputation of a - • Product • Person • Place • Service • Organization The key objective of this branding course is to teach you how to create a brand using brand differentiation - Thereby lowering the number of perceived substitutes in the target market that will ultimately increase price elasticity & improve profits. Time Stamps 0:00 Introduction 00:20 - What is a Brand? 08:23 - Types of Brand 13:43 - Brands v/s Products 17:02 - Brand Elements 25:01 - Brand Name 31:05 - Brand Logo 38:11 - Brand Mascot 46:19 - Brand Jingle 50:13 - Brand Domain Name 57:36 - Brand Packaging 1:04:08 - Brand Hierarchy 1:09:36 - Umbrella Brand 1:14:01 - Brand Portfolio 1:19:13 - Brand Repositioning 1:25:32 - Brand Awareness 1: 30:51 - Brand Equity - Introduction & Sources 1:35:51 - Managing Brand Equity 1:42:52 - Measuring Sources of Brand Equity 1:49:49 - Brand Personality 1:53:36 - Brand Extension 2:01:28 - Brand Value 2:06:52 - Branding Decisions 2:10:28 - Brand Mantra 2:14:25 - Emotional Branding 2:20:50 - Brand Community 2:28:19 - Brand Value Chain 2:36:42 - 4 Pillars of Branding 2:43:47 - The Four Steps of Brand Building 2:52:10 - Leveraging “Secondary” Brand Associations 2:59:55 - Celebrity Branding 3:07:04 - Ingredient Branding 3:13:36 - Co-Branding 3:19:27 - Luxury Branding 3:26:50 - Brand – Storytelling 3:32:16 - Corporate Branding 3:37:05 - Employer Branding 3:44:40 - Branding Challenges 3:51:56 - 10 Commandments to build Global Brand Equity For more such videos on Marketing and Branding