If you’re just looking for a list of good skills for marketing positions, you’ll find just that below.

We’ve divided these marketing qualifications into three categories: transferable skills (important for marketing but applicable in any job or industry), technical marketing skills, and software skills.

If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2021, read on, we’ll cover that in depth.

(Hint: it’s not enough to just dump all of your skills in the skills section.)

30 Basic Marketing Skills To Put on a Marketer's Resume

Marketing Skills

Transferable Marketing Skills

Technical Marketing Skills

Marketing Software Skills

Communication

SEO/SEM

Screaming Frog, Netpeak Spider

Creative Thinking

PPC

Adobe Premiere, Lightworks,
Apple iMovie

Aesthetic Sensibility

Social Media Marketing and Paid Social Media Advertising

HTML, CSS, and Other Coding Languages

Writing Skills

CRO and A/B Testing

Ahrefs, SEMRush, SEO Power Suite, Majestic

Analytical Skills

Email Marketing and Automation

HubSpot, Aritic PinPoint, ONTRAPORT, Infusionsoft

Sales

Funnel Management

Google Drive, Dropbox, SkyDrive, SugarSync

Storytelling

CRM

WordPress, Wix, Weebly

Problem Solving

UX Design

MailChimp, GetResponse

Stress Management

Data Visualization

Google Analytics and Google Search Console

Negotiation

CMS Tools

AdWords, Facebook Paid Ads

All these are great examples of marketing core competencies.

But what marketing skills are the best?

Well—those that are most sought-after by employers!

What Marketing Skills Are Most In-Demand In 2021?

A recent LinkedIn survey revealed 30 skills companies need most in 2021. 7 of them are very closely related to marketing:

What skills are marketing employers looking for?

• Creativity: robots might do well optimizing old ideas. But new, creative solutions have to be designed by humans!
• UX Design: in our world driven by technology, providing a good user experience will make or break any product.
• Video Production: another study, this one by HubSpot, revealed that content distribution channels most companies plan to develop next year are: YouTube and Facebook Video.
• Audio Production: Podcasts are still on the rise and Millennials love them.
• Sales Leadership: the single marketing skills that will influence your bottom line most.
• Social Media Marketing: if it’s not in Google, it doesn’t exist? More like: if it’s not on Facebook, it doesn’t exist.
• Digital Marketing: a catch-all term for most of the above. Old-school TV/radio marketing won’t get you far anymore.

Those are great examples of general marketing skills. Any company would benefit from hiring a candidate like this.

But you don’t want to work for any company. You’ve always chased those unicorn digital marketing jobs. What skills should you master to put your hands on that dream gig with one of high-flyers of modern economy?

Let’s consult some hard data. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. And, at the same time, the hardest marketing skills to find.

10 Essential Digital Marketing Skills for Marketers in 2021:

• Client Base Retention
• Internet of Things
• Social Media Integration
• Go-to-Market Strategy
• Information Architecture
• Website Management
• Market Analysis
• Website Design
• Sales Channels
• Video Production

And, for the final word, the current top marketing skills according to ADMA:

• Data-driven marketing
• Analytics
• Data visualization
• SEO/SEM
• Campaign management
• Content creation and storytelling
• Omnichannel communication

So—

You’ve seen a comprehensive list of skills needed for marketing and you know which ones are HOT right now.

The thing is—and I cannot stress it hard enough—raw lists of skills are useless.

People don’t want to buy a bed. They want a good night’s sleep.

Features tell. Benefits—sell.

To get ahead in your marketing career, you need to describe your skills as benefits you bring to the table. Not merely a list of things you think you’re good at. 

And remember:

Job-winning marketing skills are a mix of soft skills and hard skills.

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How to Put Marketing Skills on a Resume

Remember: your resume is a mini-marketing campaign. The product you’re advertising is you. Employers are the customers.

Just as you’d do with developing a campaign, start with thorough research.

What does the company you’re applying to want from candidates? What are their upcoming projects? What requirements and skills are listed in the job description?

You’ll need to find their pain points. On your resume, show how your skills will solve their problems.

Marketing Skills for Resume: How to List Them

• Start with a spreadsheet that lists all your professional marketing skills.
• Read the job ad carefully and look for skills-related requirements.
• See which of these marketing competencies match your skills listed in the spreadsheet. Quite a few, right?
• Put those marketing resume keywords in a separate skills section of your resume.
• Don’t stop there: research the company online. Find what sort of technical knowledge and “soft” skills they value. Plug these into your resume as well.
• Show, don’t tell. Or, actually, show and tell. Provide proof for your most strategic skills instead of just listing them in bullet points.

Alright, enough theory. See what I mean on these examples of marketing resume skills lists.

Let’s say the job ad requires candidates to be highly skilled in:

• SEO
• CRO
• Data Analysis

Resume Marketing Skills Examples

RIGHT

• SEO (grew organic traffic by 78% in 12 months).
• CRO and A/B Testing (optimized sign-up rates by 37%).
• Adept at Using HubSpot, Kissmetrics, and Google Analytics.

WRONG

• SEO
• CRO
• Data Analysis

The right example shows the candidate fits the job like Spandex.

The wrong one? Even a monkey could copy and paste the job description.

But—

For your marketing knowledge, skills, and competencies to truly shine—don’t limit yourself to the skills section of your resume.

Mention one or two of your top skills in the resume summary or resume objective.

Give examples of how you used your marketing prowess and what you’ve achieved in the job descriptions in your work history section.

Finally: back up your skills with verifiable evidence. On your marketing resume add an extra section with proof of how you got your qualifications. List items such as:

• Conference participation
• Certifications
• Courses taken
• Awards and Professional Achievements
• Publications

This way, your marketing resume skills will become much more believable!

By the way, don’t let your job interview leave you speechless. Make sure you read: Common Job Interview Questions and the Best Answers

Key Takeaway

Here’s a recap of the most important things you need to know about marketing skills:

• Top marketing skills employers would kill for in 2021 are: creativity, UX design, video production, audio production, sales leadership, social media marketing, and digital marketing.
• The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position.
• Don’t just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.