Outbound marketing is what most people consider as traditional marketing (TV, Radio, Print) and involves the broadcasting of messages to a wide audience. While inbound and outbound tactics have have grown quickly and are taking the lion's share of budgets, resources and attention, outbound strategies can still play a crucial role in any campaign. This video gives you three quick tips on how to maximize your outbound marketing potential. Tip 1: Highlight your competitive advantages Tip 2: Grab and hold your audience's attention Tip 3: Test your advertising in advance Empower Yourself with more Practical Business Education to Reach your Potential by visiting our site: https://www.potential.com/ Related content: http://www.potential.com/portfolio_category/videos/ YouTube: http://www.youtube.com/user/PotentialTags Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=potentialtags Follow us on our social media channels: Facebook: https://www.facebook.com/PotentialCom LinkedIn: https://www.linkedin.com/company/potential Twitter: https://twitter.com/potentialcom Goolge+: https://plus.google.com/+PotentialCom/posts