To provide quick access to eCommerce store owners for more data-driven insights about how customers are behaving on their sites, Google announced Enhanced Ecommerce in Google Analytics. By offering these new features, webstore owners can gain insight into the complete customers’ journey from when they first come to your website to when they make a purchase or end up abandoning their cart. With greater insight into the “why” behind each touch point, Google hopes you will be better prepared for a down-to-earth remarketing or funnel optimization strategy to cash in on those lost opportunities.

If you have not already added basic page tracking, do this first. If you use a third-party shopping cart, or track transactions across separate domains, you'll need to set up cross domain tracking. If your shopping cart software is on the same domain as your ecommerce site, you don't need to implement cross domain tracking. To collect ecommerce data from a website, you'll need to add JavaScript to your site that sends Google Analytics the transaction and item data. Refer to the Google Analytics Ecommerce Tracking documentation on Google Developers. If you are using Enhanced Ecommerce, refer to the Enhanced Ecommerce documentation.