This Coordinator's Guide accompanies the module Developing Effective Public Relations. It defines the coordinator's role from four aspects: setting the tone, setting the pace, facilitating the discussion, and evaluating. Suggestions for preparing and presenting the workshop are offered. The actual text is in the accompanying module, but the coordinator is given suggested timings and specific directions for carrying out each activity. Activities help participants to understand public relations; become familiar with public relations resources; plan and give public relations presentations; and develop their own public relations plans. The workshop is intended to help counselors and related personnel acquire knowledge and skills in planning and carrying out public relations activities