Dr. Nancy Rauseo explains how Customer Relationship Management (CRM) systems can improve efficiency and effectiveness in the marketing and sales processes, while building long-term relationships with your clients. Nancy has successfully leveraged her expertise in personal selling, sales management, B2B selling, and CRM to train professionals across the United States and Latin America. An award-winning educator, she is the founding director of the FIU Global Sales Lab and has had a significant impact on the world of sales and sales management training. For more videos on personal selling and the sales process, visit this playlist: https://www.youtube.com/playlist?list=PLveHzRa1dIua4KwFIDX4fxsMvVNLVFFoX For interviews with marketers: https://www.youtube.com/playlist?list=PLveHzRa1dIuYWT2jN4WS_XlKKWqmLOSjE Closing music: "I Have a Reservation" by TrackTribe (courtesy of YT Music Library)