Learn what brand positioning is so you can clearly define what you want to mean to your audience and why they should remember your brand. ----------------FREE BRAND STRATEGY RESOURCES-------------------- // PRO BRAND STRATEGY BLUEPRINT Download your FREE Pro Brand Strategy Blueprint here: https://brandmasteracademy.com/brand-strategy-blueprint/ Step-by-step brand strategy development process // BECOME A BRAND STRATEGIST Take a FREE look inside our flagship training Brand Master Secrets – All you need to level up to brand strategy and become a brand strategist. https://brandmasteracademy.com/brand-master-secrets/ Our flagship training “Brand Master Secrets” has everything you need to become and in-demand brand strategist, raise your expert profile and grow your branding revenue and business. // BRAND MASTER ACADEMY Brand Master Academy is where brand builders go to for actionable tips and techniques to, Learn Brand Strategy, Help Their Clients On A Higher Level, Raise Their Expert Profile & Branding Revenue. ---------------- LEARN BRAND STRATEGY IN THE COMMUNITIES -------------------- // BRAND MASTER ACADEMY ON SOCIAL Instagram - https://www.instagram.com/brandmasteracademy/ Facebook - https://www.facebook.com/pg/brandmasteracademy Linkedin - https://www.linkedin.com/in/stephen-houraghan Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1 Twitter - https://twitter.com/BrandMasterAcad // JOIN THE FACEBOOK COMMUNITY https://www.facebook.com/groups/brandmasteracademy/ Join in the conversation with other experienced and budding brand strategists to enhance your brand building systems. // EXLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscribe/ Get on the list for exclusive brand strategy tips and techniques ---------------- LISTEN TO THE BRAND MASTER PODCAST -------------------- The Brand Master Podcast is a show specialised in helping professional brand builders and entrepreneurs to build brands using strategy, psychology and creative thinking. [Two Shows Per Week] https://brandmasteracademy.com/brand-master-podcast/ VIDEO CHAPTERS 0:00 What Is Brand Positioning? [With Examples] 3:20 What Is Brand Positioning? 4:29 The Critical Components Of Positioning 5:13 The Difference Is The Position About This Video: By the end of this video, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues. First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding. Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience. Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors. Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.