Learn how to create a brand positioning strategy using an 8-step brand strategist process framework. #brandpositioningstrategy #branding #brandstrategy ----------------FREE BRAND STRATEGY RESOURCES-------------------- // PRO BRAND STRATEGY BLUEPRINT Download your FREE Pro Brand Strategy Blueprint here: https://brandmasteracademy.com/brand-strategy-blueprint/ The step-by-step brand strategy development process // BECOME A BRAND STRATEGIST Take a FREE look inside our flagship training Brand Master Secrets – All you need to level up to brand strategy and become a brand strategist. https://brandmasteracademy.com/brand-master-secrets/ Our flagship training “Brand Master Secrets” has everything you need to become an in-demand brand strategist, raise your expert profile, and grow your branding revenue and business. // BRAND MASTER ACADEMY Brand Master Academy is where brand builders go-to for actionable tips and techniques to, Learn Brand Strategy, Help Their Clients On A Higher Level, Raise Their Expert Profile & Branding Revenue. ---------------- LEARN BRAND STRATEGY IN THE COMMUNITIES -------------------- // BRAND MASTER ACADEMY ON SOCIAL Instagram - https://www.instagram.com/brandmasteracademy/ Facebook - https://www.facebook.com/pg/brandmasteracademy Linkedin - https://www.linkedin.com/in/stephen-houraghan Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1 Twitter - https://twitter.com/BrandMasterAcad // JOIN THE FACEBOOK COMMUNITY https://www.facebook.com/groups/brandmasteracademy/ Join in the conversation with other experienced and budding brand strategists to enhance your brand building systems. // EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscribe/ Get on the list for exclusive brand strategy tips and techniques ---------------- LISTEN TO THE BRAND MASTER PODCAST -------------------- The Brand Master Podcast is a show specialized in helping professional brand builders and entrepreneurs to build brands using strategy, psychology, and creative thinking. [Two Shows Per Week] https://brandmasteracademy.com/brand-master-podcast/ About This Video: By the end of this video, you’ll have the processes and frameworks to create a brand positioning strategy for your brand. First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity. Next, you’ll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand. Then we’ll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors. Next, you’ll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market. Then, step-by-step, I’ll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy. 0:00 How To Create A Brand Positioning Strategy 1:07 What Is Brand Positioning? 1:26 Why Is Brand Positioning So Important? 2:22 What Is A Positioning Map? 2:52 How To Create A Brand Positioning Strategy? 3:23 Step #1 Identify Your Target Market 4:01 Step #2 Identify Your Competitors 4:36 Step #3 Conduct Market Analysis & Competitor Research 5:12 Step #4 Identify Gaps & Opportunities 5:40 Step #5 Uncover Your Differentiator 6:20 Step #6 Write A Brand Positioning Statement 6:56 Step #7 Write A Communication Framework 7:40 Step #8 Design A Brand Experience