This video explains the importance of re-activating your older customers. To learn more about my business coaching services, visit http://www.buildandbalance.com. 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript Hi! This is Michael Neuendorff, certified Guerrilla Marketing Coach. I'd like to talk with you about Guerilla Marketing Weapon #8 and that's customer reactivation letter. What is that? Well for a business that's been around for a little while, that's actually writing to those people who haven't done business with you for a long time. It's trying to reactivate old customers so it's really exactly what it says. For all new clients that I have been in business for a couple years, I always pull this weapon out and ask them to use it because what you'll find is by turning over a couple of old stones, you're going to find some new business. Customer reactivation letter is one of those simple to employ, low cost Guerrilla Marketing Weapons that really works. If you're looking for ways to find new business, go back to old business and use this Guerrilla Marketing Weapon to grow yours.