This guerrilla marketing video talks about the value of having a regular newsletter for your small business. Transcript Hi! This is Michael Neuendorff, The Growth Coach with Guerilla Marketing Weapon #58 and that's publish a newsletter. In an earlier Guerrilla Marketing Weapon video, I shared with you the tip to build a mailing list. Let's say now you have a mailing list, what do you do with it? Think about publishing a newsletter. A newsletter is a simple and inexpensive way to promote your business regularly to those people that are interested. There are 3 tips to keep in mind when creating a newsletter. 1 -- Be consistent. It's really important that you send out your newsletter regularly. Whether you decide to make it bi-weekly or monthly, be sure you stick to that schedule. 2 -- Have original content. No one wants to see a repeat of someone else's content. They want to hear from you. You're the expert, create original content. 3 -- Have a blend of content and sales promotions. Don't just create original content and not sell yourself, be sure to have a promotion or 2 in there to induce people to do business with you. If you follow these 3 tips, you'll see that publishing in a newsletter will start to grow your business.