This video from Michael Neuendorff, certified guerrilla marketing coach, describes guerrilla marketing weapon #36, phone on hold marketing. Transcript Hi! This is Michael Neuendorff, The Growth Coach with Guerilla Marketing Weapon #36 and that's phone on hold marketing. When you call a business and they ask you to hold for a moment, do you hear dead silence, poor radio reception or professionally produced commercials that invite you to try out other products and services that this vendor offers? Sounds attractive, doesn't it? If you're putting your clients and prospects on hold and you're making them listen to a bad radio station, how's that selling your business? Think about using Guerrilla Marketing Weapon #36 phone on hold marketing to improve the way people learn about your business when they're on hold.