Michael Neuendorff, certified Guerrilla Marketing Coach, talks to you about why you should have a martketing plan. www.buildandbalance.com 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript Hi! This is Michael Neuendorff, certified Guerilla Marketing Coach. I'm here to talk with you about Guerrilla Marketing Weapon #2 and that's marketing plan. If you're frustrated by the number of leads that you're getting for your business, are you working from a plan? How do you expect to grow your business consistently if you don't have a marketing plan? I work with a lot of small business owners that don't have one to begin with but once we start working together, you better believe that they do and that's because a marketing plan will smooth out the ups and downs of business leads coming to you. You'll know how to increase business consistently throughout the year by having a strong marketing plan. You'll know what's working, what's not working, how much you're going to spend, what you have left for discretionary spending. A marketing plan makes all of these possible. If you don't have one yet, sit down, put some time on your calendar and start working on one and you'll see your business well. Thank you.