This video explains the importance of using email auto-responders. To learn more about my business coaching services, visit http://www.buildandbalance.com. 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript: Hi, this is Michael Neuendorff, Certified Guerrilla Marketing Coach. I'd like to talk with you about Guerrilla Marketing Weapon Number 14, and that's Autoresponder. An Autoresponder, in case you don't know, is an automatic email that is sent to someone once they've taken an action, such as joining your mailing. Remember back in Guerilla Marketing Weapon Number One—Online Mailing List? This weapon assumes that you have an online mailing list. With an Autoresponder, you could send someone either one email confirming that they joined your list, thanking them, or a series of emails with information that helps them in some way without having to spend anything with you yet. An Autoresponder is a nice low-cost automatic marketing weapon that you can employ through your website. They're inexpensive and effective. So, if you don't have an Autoresponder yet, but you do have an online mailing list, think about using this Guerrilla Marketing Weapon soon.