This video explains the importance of utilizing your customer testimonials. To learn more about my business coaching services, visit http://www.buildandbalance.com. 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript: Hi, this is Michael Neuendorff, Certified Guerrilla Marketing Coach. I'm here to talk with you about Guerrilla Marketing Weapon Number 13, it's anything but unlucky, its testimonials. Testimonials are a great way to grow your business without spending a dime. Ask satisfied clients to write a testimonial for you, on their company leader head if possible, but if not, have them do it on LinkedIn, send it to you on email, write it on Yelp, put it on your website, wherever it's an appropriate place, have a testimonial from satisfied clients. There are countless ways that you can use it. You could put it in your literature. You could send it in an email to a prospect. You could have it on your website or on a testimonials page. Testimonials can be used each and everyday as a marketing weapon to grow your business. You don't have any? Don't worry. Go back to some of your satisfied customers from the past, and simply ask them to write one for you. If they're not sure what to write, oftentimes, they'll agree to sign one that you've written for them. They might edit it just a little bit, then they approve it and you can use it to grow your business.