Airport Retailing refers to the non-aeronautical businesses like restaurants, retail shops, bars, and cafeterias, etc. that are encouraged at the airport to improve revenues. Airport Retailing is an important strategy that helps to create and promote brand awareness. Advantages 1. Outlets can remain open 24*7 2. Longer working hours 3. Good footfall throughout the year 4. High brand exposure 5. Faster stock movement 6. Regular fresh display 7. Easy accessibility and availability Disadvantages 1. Rent of the retail space is high 2. Stocking the shelves is not easy 3. Limited space 4. Not easy to get permission to operate as an airport retailer 5. Getting security clearance is very difficult 6. Staff needs private training to operate in this highly competitive segment Example 1 – Top 10 Airports register $12.6bn sales in 2019 1. Seoul Incheon– 2.43 billion dollar 2. Singapore Changi Airport Group – 2.06 billion dollar 3. Dubai International Airport - 2.03 billion dollar Example 2 – Seoul’s Incheon Airport Seoul’s Incheon Airport has seen a massive growth of 15% between 2017 and 2018 and in the year 2019, the growth was 2/7% worth 2.43 billion dollar sales. Highest selling products were perfumes, cosmetics, liquor, and tobacco Example 3 – Changi Airport Group Singapore Changi Airport Group reported sales figures of 2.06 billion dollars with the highest grosser items being perfumes, cosmetics, tobacco, and liquor. Example 4 – Dubai Airport Dubai International Airport under its duty-free scheme has recorded sales of 2.03 billion dollars. Example 5 – Changi Airport Covid Preparation - Changi Airport has introduced a contactless solution to create a safe place as part of the Covid preparation. - The authorities have installed proximity sensors at automated kiosks for check-in and backdrop - There is no need to touch any screens. - Fingerprint scanning has been replaced by auto clearance lanes. This video is on Airport Retailing and it has the following sub-topics. Time Stamps 0:00 Introduction 00:42 AdvantagesÍ 01:14 Disadvantages 01:46 Example 1 – Top 10 Airports register $12.6bn sales in 2019 02:28 Example 2 – Seoul’s Incheon Airport 03:09 Example 3 – Changi Airport Group 03:28 Example 4 – Dubai Airport 04:11 Example 5 – Changi Airport Covid Preparation